PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
HIT 317	MEDIUMS AND TOOLS OF PUBLIC RELATIONS	3 + 0	3rd Semester	5

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Compulsory
Course Objective	To develop knowledge and skill level of public relations applications
Course Content	Press article; press release; interview, newspaper, magazine, hand book, press kit, flyer, annual, invitation, remembering note, effective presentation technics, press conference, press trip, product promotion bulletin, corporate activity bulletin, social bulletins, advertorial, practices about crisis communication, fair stand preperation, several special events etc.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Able to do public relations applications for different mediums

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08	PO 09	PO 10	PO 11	PO 12	PO 13	PO 14	PO 15	PO 16	PO 17	PO 18	PO 19	PO 20	PO 21	PO 22	PO 23
LO 001	4	5	4	5	1	1	1	2	3	3	2	5	2	2	5	2	5	5	5	5	5	3	5
Sub Total	4	5	4	5	1	1	1	2	3	3	2	5	2	2	5	2	5	5	5	5	5	3	5
Contribution	4	5	4	5	1	1	1	2	3	3	2	5	2	2	5	2	5	5	5	5	5	3	5

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Assignments	2	10	20
Mid-terms	1	20	20
Final examination	1	20	20
Presentation / Seminar Preparation	1	20	20
Report / Project	1	8	8
Total Work Load ECTS Credit of the Course			130 5

COURSE DETAILS

Select Year

	Course Term	No	Instructors
Details	2023-2024 Fall	1	NİLÜFER YILDIRIM

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
HIT 317	MEDIUMS AND TOOLS OF PUBLIC RELATIONS	3 + 0	1	Turkish	2023-2024 Fall

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Lecturer NİLÜFER YILDIRIM	nilufery@pau.edu.tr		HMYO A0209	%60

Goals		To develop knowledge and skill level of public relations applications
Content		Press article; press release; interview, newspaper, magazine, hand book, press kit, flyer, annual, invitation, remembering note, effective presentation technics, press conference, press trip, product promotion bulletin, corporate activity bulletin, social bulletins, advertorial, practices about crisis communication, fair stand preperation, several special events etc.

Topics

Weeks	Topics
1	Description of Public Relations
2	Technics and methods of PR
3	Strategy of PR
4	Campaign plan of PR
5	Campaign plan of PR
6	Midtern week
7	Comminication with media
8	Press releases
9	Press articles
10	Press trips
11	Face to face comminication
12	Printed materials
13	Annuals and ceromonies
14	Application workings

Materials

Materials are not specified.

Resources

Resources	Resources Language
İşletmelerde Halkla İlişkiler Zeyyat Sabuncuoğlu	Türkçe
Halkla İlişkiler Teknikleri Prof. Dr. Demet Gürüz	Türkçe
Halkla İlişkilerve Medya Doç Dr. Ayla Okay Doç. Dr. Aydemir Okay	Türkçe

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student