PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
UTFB 322	E-TRADE	3 + 0	2nd Semester	4

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Compulsory
Course Objective	Explaining the deficiencies of information related to Internet applications and explaining the concepts related to the marketing practices carried out over the Internet.
Course Content	Definition of Electronic Commerce / Types / Historical Development / Definition of the Internet / Introduction to Internet Marketing / Internet Marketing Research / İntenet Banking / Internet Payment Systems / Surveillance and Control of Sales
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Learns the concepts related to the marketing applications carried out over the Internet

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08	PO 09	PO 10	PO 11	PO 12	PO 13	PO 14	PO 15	PO 16	PO 17	PO 18	PO 19
LO 001	5	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1
Sub Total	5	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1
Contribution	5	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1	1

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Mid-terms	1	16	16
Final examination	1	20	20
Report / Project	1	26	26
Total Work Load ECTS Credit of the Course			104 4

COURSE DETAILS

Select Year

	Course Term	No	Instructors
Details	2023-2024 Spring	1	MELDA GÖLEMEZLİ
Details	2022-2023 Spring	1	MELDA GÖLEMEZLİ

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
UTFB 322	E-TRADE	3 + 0	1	Turkish	2023-2024 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Lecturer MELDA GÖLEMEZLİ	mgolemezli@pau.edu.tr		HMYO A0201	%68

Goals		Explaining the deficiencies of information related to Internet applications and explaining the concepts related to the marketing practices carried out over the Internet.
Content		Definition of Electronic Commerce / Types / Historical Development / Definition of the Internet / Introduction to Internet Marketing / Internet Marketing Research / İntenet Banking / Internet Payment Systems / Surveillance and Control of Sales

Topics

Weeks	Topics
1	Introduction to the content of the course and defininh e-commerce
2	From Traditional marketing to e-commerce
3	E-commerce, e-business, e-commerce advantages and disadvantages
4	E-commerce types and methods
5	Measurement in e-commerce
6	Product management in e-commerce
7	Digital marketing
8	Mid term
9	E-commerce
10	Main markets of e-commerce
11	E-ihracat alt yapısı oluşturma
12	E-export branding and trademark registration
13	Selling in regional-based marketplaces
14	E-commerce and e-export case studies

Materials

Materials are not specified.

Resources

Course Assessment

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student