PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
ISLE 419	PUBLIC RELATIONS	3 + 0	1st Semester	4

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Elective
Course Objective	The objective of this course is to introduce the student to the basic elements, methods, principles, and tools of public relations. The students will be able to execute basic public relations research, develop a basic public relations plan, implement components of that plan and evaluate the results.
Course Content	The definition, the importance and nature of public relations, the history of public relations, the similar concepts to public relations, social responsibility, total quality management and organizational culture and public relations, effective communication in public relations, the main principles and objectives of public relations, organizational image, identification and reputation in public relations, organizational structure in public relations department, the plan and management of public relations, target audience in public relations, communications tools in public relations, ethics in public relations, the effective presentation techniques and body language in public relations, the successful public relations practices in Turkey, the successful public relations practices in the world
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Defines the main objectives of public relations programs.
2	Defines the main principles prepared public relations programs.
3	Arranges public relations programs to improve company image and establish positive relationship between firm and its target groups.
4	Interprets other firms’ public relation programs.

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08	PO 09	PO 10	PO 11	PO 12	PO 13	PO 14	PO 15	PO 16	PO 17	PO 18	PO 19
LO 001					4				2		1	2		3	1	5	5	3	4
LO 002			3	2	3	2	1		2	2	1		3	1	5	4	1	2	4
LO 003			3	2	3	2	1		2	2	1		3	1	5	4	1	2	4
LO 004			3	1	3			1	2				1	3	2	5	5	3	4
Sub Total			9	5	13	4	2	1	8	4	3	2	7	8	13	18	12	10	16
Contribution	0	0	2	1	3	1	1	0	2	1	1	1	2	2	3	5	3	3	4

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Mid-terms	1	16	16
Final examination	1	20	20
Report / Project	1	26	26
Total Work Load ECTS Credit of the Course			104 4

COURSE DETAILS

Select Year

	Course Term	No	Instructors
Details	2023-2024 Fall	1	NİLÜFER YILDIRIM

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
ISLE 419	PUBLIC RELATIONS	3 + 0	1	Turkish	2023-2024 Fall

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Lecturer NİLÜFER YILDIRIM	nilufery@pau.edu.tr		HMYO A0201	%70

Goals		The objective of this course is to introduce the student to the basic elements, methods, principles, and tools of public relations. The students will be able to execute basic public relations research, develop a basic public relations plan, implement components of that plan and evaluate the results.
Content		The definition, the importance and nature of public relations, the history of public relations, the similar concepts to public relations, social responsibility, total quality management and organizational culture and public relations, effective communication in public relations, the main principles and objectives of public relations, organizational image, identification and reputation in public relations, organizational structure in public relations department, the plan and management of public relations, target audience in public relations, communications tools in public relations, ethics in public relations, the effective presentation techniques and body language in public relations, the successful public relations practices in Turkey, the successful public relations practices in the world

Topics

Weeks	Topics
1	The definition, the importance and nature of public relations, the history of public relations
2	The similar concepts to public relations
3	Social responsibility, total quality management and organizational culture and public relations
4	Effective communication in public relations
5	The main principles and objectives of public relations
6	Organizational image, identification and reputation in public relations
7	Organizational structure in public relations department
8	The plan and management of public relations
9	Target audience in public relations
10	Communications tools in public relations
11	Ethics in public relations
12	The effective presentation techniques and body language in public relations
13	The successful public relations practices in Turkey
14	The successful public relations practices in the World

Materials

Materials are not specified.

Resources

Resources	Resources Language
Sabuncuoğlu, Z. (2010) İşletmelerde Halkla İlişkiler, Alfa Aktüel,Bursa	Türkçe
Çamdereli, M., Okay, A., Karadoğan E. (2003) , Halka İlişkiler Kitabı, İstanbul Üniversitesi, İletişim Fakültesi Yayınları, İstanbul	Türkçe

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student