PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
HIT 223	NEW MARKETING APPROACHES	3 + 0	2nd Semester	3

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Elective
Course Objective	As a result of continuous monitoring of the changes taking place in the environment, taking necessary actions and following up the current paradigms in accordance with the requirements of the era has a significant competitive advantage for the enterprises. The course provides the students with the knowledge of the most current marketing approaches that they can apply in their professional lives.
Course Content	Social Marketing, Experiential Marketing, Sensorial Marketing, Marketing Aesthetics, Databased Marketing, Mobile Marketing, Event Marketing, Retro Marketing, Real Time Marketing, Postmodern Marketing, Internet Marketing
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Students learn new marketing concepts and techniques that are composed during changes in market..
2	Students comprehend different current marketing techniques that could be used by considering demand towards to company's goods and services
3	Take advantage of new marketing techniques during branding process

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08	PO 09	PO 10	PO 11	PO 12	PO 13	PO 14	PO 15	PO 16	PO 17	PO 18	PO 19
LO 001	5	5	3	5	5		5	5	5		2	3	3	3	3	5	3
LO 002	5	5	3	5	5		5	5	5	5	3	5	5	5	3	5	5		3
LO 003	5	5	3	5	5		5	5	5	5	5	5	5	5	5	5	5	5	5
Sub Total	15	15	9	15	15		15	15	15	10	10	13	13	13	11	15	13	5	8
Contribution	5	5	3	5	5	0	5	5	5	3	3	4	4	4	4	5	4	2	3

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	2	28
Mid-terms	1	20	20
Final examination	1	20	20
Presentation / Seminar Preparation	2	5	10
Total Work Load ECTS Credit of the Course			78 3

COURSE DETAILS

Select Year

	Course Term	No	Instructors
Details	2023-2024 Spring	1	AYŞE TAŞER
Details	2022-2023 Spring	1	AYŞE TAŞER

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
HIT 223	NEW MARKETING APPROACHES	3 + 0	1	Turkish	2023-2024 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Lecturer AYŞE TAŞER	ataser@pau.edu.tr		HMYO A0201	%70

Goals		As a result of continuous monitoring of the changes taking place in the environment, taking necessary actions and following up the current paradigms in accordance with the requirements of the era has a significant competitive advantage for the enterprises. The course provides the students with the knowledge of the most current marketing approaches that they can apply in their professional lives.
Content		Social Marketing, Experiential Marketing, Sensorial Marketing, Marketing Aesthetics, Databased Marketing, Mobile Marketing, Event Marketing, Retro Marketing, Real Time Marketing, Postmodern Marketing, Internet Marketing

Topics

Weeks	Topics
1	Marketing Process and Insights
2	Marketing 1.0 to 4.0
3	Marketing 5.0, Relationship Marketing
4	Green Marketing, Sustainable Marketing
5	Word of Mouth Marketing (WOM), Viral Marketing, Buzz Marketing
6	Neuromarketing
7	Data-Based Marketing
8	Content Marketing, Influencer Marketing
9	Guerrilla Marketing
10	Sensory Marketing
11	Digital Marketing, Mobile Marketing
12	Omnichannel Marketing
13	Niche Marketing, Retro Marketing
14	Customer Experience Management

Materials

Materials are not specified.

Resources

Resources	Resources Language
Yeni Nesil Pazarlama Yaklaşımları, Editör: Aysun KAHRAMAN, Esra GÜVEN	Türkçe

Course Assessment

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student