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SHORT CYCLE - ASSOCIATE'S DEGREE
HONAZ VOCATIONAL SCHOOL
MARKETİNG AND ADVERTİSİNG DEPARTMENT
Course Information
Course Learning Outcomes
Course's Contribution To Program
ECTS Workload
Course Details
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COURSE INFORMATION
Course Code
Course Title
L+P Hour
Semester
ECTS
ISLE 404
INTERNATIONAL MARKETING
3 + 0
3rd Semester
3
COURSE DESCRIPTION
Course Level
Associate's Degree
Course Type
Elective
Course Objective
International marketing has become a necessary way of life for firms that wish to survive and grow in the dynamic world economy. World markets are evolving. New competitors are appearing and the old ones are growing through alliances, acquisitions and mergers. The global village is becoming a global marketplace. This course aims to address the challenges and opportunities for international marketers.
Course Content
1. Introduction: the concept of international marketing 2. Factors influencing international marketing decisions 3. International trade theories 4. International marketing strategy 5. International product policy 6. Distribution: foreign market entry 7. Pricing in international marketing 8. International promotion
Prerequisites
No the prerequisite of lesson.
Corequisite
No the corequisite of lesson.
Mode of Delivery
Face to Face
COURSE LEARNING OUTCOMES
1
Learns the concept of international marketing.
2
Identifies international marketing environment.
3
Learns to international marketing management.
4
Learns how to enter foreign markets.
COURSE'S CONTRIBUTION TO PROGRAM
PO 01
PO 02
PO 03
PO 04
PO 05
PO 06
PO 07
PO 08
PO 09
PO 10
PO 11
PO 12
PO 13
PO 14
PO 15
PO 16
PO 17
PO 18
PO 19
LO 001
2
3
3
5
3
2
3
3
3
3
3
3
3
3
3
3
3
3
2
LO 002
3
2
3
5
4
3
4
2
1
3
3
2
3
2
3
2
3
3
3
LO 003
3
3
3
5
3
3
2
2
3
3
3
3
3
3
3
3
3
3
3
LO 004
4
3
3
5
3
2
2
3
2
3
3
3
2
2
3
2
2
3
3
Sub Total
12
11
12
20
13
10
11
10
9
12
12
11
11
10
12
10
11
12
11
Contribution
3
3
3
5
3
3
3
3
2
3
3
3
3
3
3
3
3
3
3
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities
Quantity
Duration (Hour)
Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)
14
2
28
Mid-terms
1
20
20
Final examination
1
20
20
Presentation / Seminar Preparation
2
5
10
Total Work Load
ECTS Credit of the Course
78
3
COURSE DETAILS
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L+P:
Lecture and Practice
PQ:
Program Learning Outcomes
LO:
Course Learning Outcomes
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Home Page
About University
Name And Address
Acedemic Authorities
General Discription
Academic Calendar
General Admission Requirements
Recognition of Prior Learning
General Registration Procedures
ECTS Credit Allocation
Academic Guidance
Information For Students
Cost Of Living
Accommodation
Meals
Medical Facilities
Facilities for Special Needs Students
Insurance
Financial Support for Students
Student Affairs
Learning Facilities
International Programs
Language Courses
Internships
Sports Facilities and Leisure Activities
Student Associations
Practical Information for Mobile Students
Degree Programmes