PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
HIT 303	PERSUASIVE COMMUNICATION	3 + 0	1st Semester	4

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Elective
Course Objective	The main motivation in the performance of communication action in general and communication professions in particular is to persuade the target audience. Based on this perspective, the course aims to provide basic skills in developing a persuasive communication strategy in areas such as advertising, lobbying, corporate communication, image management and political communication.
Course Content	Basic principles of logic, rhetoric, dialectics and eristic dialectics, argumentation and argumentation theories, rational and non-rational techniques in persuasion, media and manipulative communication, persuasion strategies used in public relations and other communication professions.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Gains information about persuasion theories.
2	Takes an academic approach to basic logical principles and reasoning.
3	By learning rational and non-rational persuasion techniques, one can create persuasive communication strategies in accordance with ethical standards in the practice of the profession.
4	Knows the distinction between rational persuasion and manipulation.

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08	PO 09	PO 10	PO 11	PO 12	PO 13	PO 14	PO 15	PO 16	PO 17	PO 18	PO 19
LO 001	1	2	2	3	2	3	1	2	2	3	4	3	2	4	2	4	4	4	5
LO 002	2	1	2	3	2	2	2	2	2	1	2	2	2	4	2	4	4	4	5
LO 003	2	1	2	2	2	1	2	3	2	1	2	2	2	4	3	4	4	4	5
LO 004
Sub Total	5	4	6	8	6	6	5	7	6	5	8	7	6	12	7	12	12	12	15
Contribution	1	1	2	2	2	2	1	2	2	1	2	2	2	3	2	3	3	3	4

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Mid-terms	1	16	16
Final examination	1	20	20
Report / Project	1	26	26
Total Work Load ECTS Credit of the Course			104 4

COURSE DETAILS

Select Year

	Course Term	No	Instructors
Details	2023-2024 Fall	1	SELİN ÇİMÇEK

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
HIT 303	PERSUASIVE COMMUNICATION	3 + 0	1	Turkish	2023-2024 Fall

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Lecturer SELİN ÇİMÇEK	scimcek@pau.edu.tr		HMYO A0116 HMYO A0201	%60

Goals		The main motivation in the performance of communication action in general and communication professions in particular is to persuade the target audience. Based on this perspective, the course aims to provide basic skills in developing a persuasive communication strategy in areas such as advertising, lobbying, corporate communication, image management and political communication.
Content		Basic principles of logic, rhetoric, dialectics and eristic dialectics, argumentation and argumentation theories, rational and non-rational techniques in persuasion, media and manipulative communication, persuasion strategies used in public relations and other communication professions.

Topics

Weeks	Topics
1	concept of persuasion
2	The Importance of Persuasive Communication
3	Communication process and classification of communication
4	Communication process elements
5	In the communication process, source, message, receiver
6	In the communication process, channel, noise,
7	filtering and feedback in the communication process
8	midterm exam
9	Verbal Communication and Its Importance
10	Types of Verbal Communication
11	Written communication
12	Nonverbal Communication
13	Persuasion theories and Aristo
14	Persuasion methods and sample applications

Materials

Materials are not specified.

Resources

Resources	Resources Language
Genel İletişim Dr. Murat Sezgin	Türkçe
İkna Yöntemleri, Richard Maxwell, Robert Dickman	Türkçe

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student