1. SHORT CYCLE - ASSOCIATE'S DEGREE
  2. HONAZ VOCATIONAL SCHOOL
  3. MARKETİNG AND ADVERTİSİNG DEPARTMENT
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
PAZA 124PRINCIPLES OF MARKETING4 + 01st Semester6

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Compulsory
Course Objective It is aimed to inform students about basic concepts related to marketing, marketing mix and other basic marketing topics.
Course Content Marketing concept, marketing mix (product, price, promotion and distribution), marketing environment, market concept and types, consumer behavior, market segmentation and target market selection
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Learns basic marketing concepts and the development of marketing.
2Learns the macro and micro environmental elements of marketing.
3Learns marketing mix elements.
4Have knowledge about marketing strategies.
5Knows consumer, industrial and international markets and explains consumer behavior.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15PO 16PO 17PO 18PO 19
LO 0013335334555555454333
LO 0023355533555335553532
LO 0033455 555543555555 3
LO 00445555555555555353 3
LO 00555555555554555444 4
Sub Total1820232518212225252420232524222120615
Contribution4455444555455544413

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)4624
Assignments11010
Mid-terms12020
Final examination12020
Report / Project12020
Presentation (Student)12020
Total Work Load

ECTS Credit of the Course





156

6
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Fall1AYŞE TAŞER


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
PAZA 124 PRINCIPLES OF MARKETING 4 + 0 1 Turkish 2023-2024 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Lecturer AYŞE TAŞER ataser@pau.edu.tr HMYO A0201 %70
Goals It is aimed to inform students about basic concepts related to marketing, marketing mix and other basic marketing topics.
Content Marketing concept, marketing mix (product, price, promotion and distribution), marketing environment, market concept and types, consumer behavior, market segmentation and target market selection
Topics
WeeksTopics
1 Marketing Concept, Marketing Opinions and It's Development
2 The Importance of Marketing, Latest Developments in Marketing Concept
3 Marketing Environment
4 Strategic Marketing Planning
5 Consumer Markets, Consumer Behaviours and Purchasing Decision Process,
6 Industrial Markets and Purchasing Decision Process at industrial markets, International Markets
7 Market Segmentation, Target Market Strategies
8 Midterm Exam
9 Marketing Information System, Marketing Research, Data Collecting Methods; Survey, Experiment, Observation
10 Product Concept, Classification of Products, Chracteristics of New Products
11 Product Development Process ,Product Life Cycle, Branding and Packaging
12 Pricing
13 Promotion, Methods and Features
14 Distribution, Distribution Channels and Intermediary Concepts
Materials
Materials are not specified.
Resources
ResourcesResources Language
Pazarlama İlkeleri, Prof.Dr.İsmet MUCUKTürkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam50Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes