PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
PAZA 126	INTRODUCTION TO RETAILING	3 + 0	2nd Semester	5

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Compulsory
Course Objective	It is aimed to obtain information about the basic issues and concepts related to retail management, to inform students about retail sales strategies, e-retailing, competition and new strategies in the retail sector, and category management.
Course Content	Concepts related to retailing, how retailers should plan in today's changing complex retailing environment, determining the target customer group, collecting information, choosing and designing store locations, product and category management, managing a retail company, pricing, classification of retail organizations, e-retailing, retailing. Its development in Turkey.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Understands the concepts and issues related to retailing and retail management.
2	Have knowledge about electronic retailing and current retail strategies
3	Have information about store location selection and store management.
4	Gets knowledge about product diversification and category management in retailing
5	Applies marketing mix elements to retailing activities

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08	PO 09	PO 10	PO 11	PO 12	PO 13	PO 14	PO 15	PO 16	PO 17	PO 18	PO 19
LO 001	5	5	4	5	5	1	5	5	5	2	5	5	5	3	3	5	5	3	5
LO 002	5	5	3	5		3	5	5	5	2	5	3	5	5	2	2	4		4
LO 003	5	5	3	5	5	5	5	5	5	5	5	5	5	3	3	3	3	5
LO 004	4	5	5	5	5	1	5	4	5	4	3	5	5	5	3	2	3	3
LO 005	5	5	5	5	5	5	5	5	5	5	5	5	5	5	5	5	5	5	5
Sub Total	24	25	20	25	20	15	25	24	25	18	23	23	25	21	16	17	20	16	14
Contribution	5	5	4	5	4	3	5	5	5	4	5	5	5	4	3	3	4	3	3

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	5	3	15
Assignments	1	13	13
Mid-terms	1	20	20
Final examination	1	20	20
Presentation / Seminar Preparation	1	20	20
Total Work Load ECTS Credit of the Course			130 5

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
PAZA 126	INTRODUCTION TO RETAILING	3 + 0	1	Turkish	2023-2024 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Lecturer AYŞE TAŞER	ataser@pau.edu.tr		HMYO A0201	%70

Goals		It is aimed to obtain information about the basic issues and concepts related to retail management, to inform students about retail sales strategies, e-retailing, competition and new strategies in the retail sector, and category management.
Content		Concepts related to retailing, how retailers should plan in today's changing complex retailing environment, determining the target customer group, collecting information, choosing and designing store locations, product and category management, managing a retail company, pricing, classification of retail organizations, e-retailing, retailing. Its development in Turkey.

Topics

Weeks	Topics
1	Definition and historical development of retailing.
2	Functions of retailing and classification of retailing
3	In-store Retailing
4	Non-store Retailing (Direct Marketing)
5	Service Retailing
6	Retail Market Strategy
7	Establishment Location Selection
8	MIDTERM EXAM
9	Space management in retail stores
10	Category management in retailing
11	Purchasing systems, Product diversification planning
12	Project Presentation
13	Pricing strategy in retailing ve Communication mix
14	Electronic retailing

Materials

Materials are not specified.

Resources

Resources	Resources Language
Perakende Yönetiminin Temelleri, Prof.Dr. Kenan AYDIN	Türkçe
Müşteriyi Yakalamak Yeni Nesil Perakende Yönetimi, Dr. Melik Karabıyıkoğlu	Türkçe

Course Assessment

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student