1. SHORT CYCLE - ASSOCIATE'S DEGREE
  2. HONAZ VOCATIONAL SCHOOL
  3. MARKETİNG AND ADVERTİSİNG DEPARTMENT
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
PAZA 224MARKETING RESEARCH3 + 03rd Semester4

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Compulsory
Course Objective The aim of the course is to give information about the usage of marketing research for companies
Course Content Concernment of Market Research,Definition of the Problem and Defining Hypotheses,Research Models,Data Types, Data Sources and sampling,First Data and Second Data Collection Methods,Measure Marketing Research,Preparing to Analysis of Data, Research Report,Check of Marketing Research,Type of Marketing Research.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1-Understanding the importance of marketing information and marketing information system
2-Understanding the marketing research process
3-Understanding the methods used in marketing research
4-Designing and implementing research.
5-To prepare the research report.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15PO 16PO 17PO 18PO 19
LO 001 4 4     4         
LO 002 4 4     4    4    
LO 003     4   4    4    
LO 004     4   4    4    
LO 005     4   4    4    
Sub Total 8 8 12   20    16    
Contribution0202020004000030000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Mid-terms11515
Final examination12020
Presentation / Seminar Preparation12727
Total Work Load

ECTS Credit of the Course





104

4
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Fall1MELTEM ÖZTÜRK URKAY


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
PAZA 224 MARKETING RESEARCH 3 + 0 1 Turkish 2023-2024 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Asts. Prof. Dr. MELTEM ÖZTÜRK URKAY mozturk@pau.edu.tr HMYO A0202 %70
Goals The aim of the course is to give information about the usage of marketing research for companies
Content Concernment of Market Research,Definition of the Problem and Defining Hypotheses,Research Models,Data Types, Data Sources and sampling,First Data and Second Data Collection Methods,Measure Marketing Research,Preparing to Analysis of Data, Research Report,Check of Marketing Research,Type of Marketing Research.
Topics
WeeksTopics
1 Introduction to marketing research
2 Marketing research process
3 Data Collection: Seondary data
4 Data Collection: Seondary data
5 Data collection by questionnaire
6 Research design and potentiel error sources
7 Observation and experiment
8 Sampling procedures
9 Questionnaire design
10 Sampling process
11 Sampling process
12 Data analysis: Preliminary steps
13 Data analysis: Preliminary steps
14 Research report
Materials
Materials are not specified.
Resources
ResourcesResources Language
Gegez, E., Pazarlama AraştırmalarıTürkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam50Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes