PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
HLT 205	CONSUMER BEHAVIOR	2 + 0	3rd Semester	3

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Compulsory
Course Objective	Aim of the course is the Consumer who teach and how they should be treated. Taken before marketing courses, this course provides the foundation. Definition and types of consumers, motivation, learning, and decision-making processes is being transmitted. Focuses on the factors that influence consumer issues and communicate with consumers.
Course Content	Models of consumer behavior, consumer buying process and the factors that influence consumer behavior Consumer Behavior Research in the handling axis
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Understand marketing, consumer behavior conveying direction.
2	Understand the factors that shape and influence consumer
3	Knows the consumer behavior and purchasing processes.
4	Establishes a learned devotee of the examples of the applications.

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08	PO 09	PO 10	PO 11	PO 12	PO 13	PO 14	PO 15	PO 16	PO 17	PO 18	PO 19
LO 001	1	2	2	5	3	4	4	3	2	1	5	5	4	3	3	3	3	3	2
LO 002	2	3	3	5	4	4	3	2	2	2	1	3	2	3	5	5	3	1	2
LO 003	2	3	3	3	2	2	5	4	3	2	4	3	5	5	5	3	5	5	5
LO 004	3	3	3	5	2	3	3	3	2	2	3	5	3	5	5	4	3	5	5
Sub Total	8	11	11	18	11	13	15	12	9	7	13	16	14	16	18	15	14	14	14
Contribution	2	3	3	5	3	3	4	3	2	2	3	4	4	4	5	4	4	4	4

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	2	28
Mid-terms	1	20	20
Final examination	1	20	20
Presentation / Seminar Preparation	2	5	10
Total Work Load ECTS Credit of the Course			78 3

COURSE DETAILS

Select Year

	Course Term	No	Instructors
Details	2023-2024 Fall	1	MELDA GÖLEMEZLİ

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
HLT 205	CONSUMER BEHAVIOR	2 + 0	1	Turkish	2023-2024 Fall

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Lecturer MELDA GÖLEMEZLİ	mgolemezli@pau.edu.tr		HMYO A0202	%70

Goals		Aim of the course is the Consumer who teach and how they should be treated. Taken before marketing courses, this course provides the foundation. Definition and types of consumers, motivation, learning, and decision-making processes is being transmitted. Focuses on the factors that influence consumer issues and communicate with consumers.
Content		Models of consumer behavior, consumer buying process and the factors that influence consumer behavior Consumer Behavior Research in the handling axis

Topics

Weeks	Topics
1	Telling about the content of the lesson
2	Expressing the concepts "Consumer,customer, buyer, consumer behaviour, consumption, needs and wants"
3	The model of consumer behavior and the relations between consumer behavior and marketing strategy
4	Psychological effects:Learning and memory
5	Motivation and perception
6	Attitudes and Emotions
7	Personality and ego
8	Values and Lifestyle
9	mid-term
10	Socio-cultural effects: Social groups and reference groups
11	Family and personal effects
12	Social class and culture
13	Consumer Buying Process
14	Consumer Buying Process

Materials

Materials are not specified.

Resources

Resources	Resources Language
Tüketici Davranışı, Yavuz Odabaşı,Gülfidan Barış	Türkçe

Course Assessment

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student