PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
ISY 780	E-COMMERCE	3 + 0	3rd Semester	3

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Compulsory
Course Objective	This course aims to define the E-Commerce business model, to compare the competitive environment of electronic models with traditional business models, and to take a closer look at the different types of E-commerce business models, and finally to teach the basic approaches that help create a successful E-commerce website.
Course Content	1. The concept E-commerce 2. Development of E-commerce and its application methods 3. E-Commerce Infrastructure and Internet Relations 4. Marketing communications on the Internet 5. Payment Types and Security concept
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

3	To learn topics such as B2B and B2C applications and database management
1	To have knowledge about the concept and development of e-commerce
2	To have information about applications such as customer relations, sales chain, supply chain management through e-commerce
4	To perceive and understand the added value of e-commerce in brand management

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08	PO 09	PO 10	PO 11	PO 12	PO 13	PO 14	PO 15	PO 16	PO 17	PO 18	PO 19	PO 20	PO 21	PO 22	PO 23	PO 24	PO 25	PO 26	PO 27	PO 28	PO 29
LO 001	3	2	2	2	2	5	2	1	2	2	2	1	5	3	5	4	2	2	2	3	1	1	2	5	2	4	3	1	1
LO 002
LO 003
LO 004
Sub Total	3	2	2	2	2	5	2	1	2	2	2	1	5	3	5	4	2	2	2	3	1	1	2	5	2	4	3	1	1
Contribution	1	1	1	1	1	1	1	0	1	1	1	0	1	1	1	1	1	1	1	1	0	0	1	1	1	1	1	0	0

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Mid-terms	1	16	16
Final examination	1	20	20
Total Work Load ECTS Credit of the Course			78 3

COURSE DETAILS

Select Year

	Course Term	No	Instructors
Details	2023-2024 Fall	1	ADNAN AKŞİT

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
ISY 780	E-COMMERCE	3 + 0	1	Turkish	2023-2024 Fall

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Lecturer ADNAN AKŞİT	aaksit@pau.edu.tr		HMYO A0114	%80

Goals		This course aims to define the E-Commerce business model, to compare the competitive environment of electronic models with traditional business models, and to take a closer look at the different types of E-commerce business models, and finally to teach the basic approaches that help create a successful E-commerce website.
Content		1. The concept E-commerce 2. Development of E-commerce and its application methods 3. E-Commerce Infrastructure and Internet Relations 4. Marketing communications on the Internet 5. Payment Types and Security concept

Topics

Weeks	Topics
1	Definition, types and advantages of electronic commerce
2	Internet relation of electronic commerce, infrastructure of electronic commerce
3	Payment tools in electronic commerce
4	Security concept, criteria and threats in electronic commerce
5	Preventing security attacks
6	Electronic marketing, electronic marketing usage levels of businesses
7	Methods of attracting customers in electronic marketing
8	Mid-term exam
9	Electronic marketing in terms of marketing mix elements
10	Electronic commerce and related legal regulations, property rights and unfair competition in electronic commerce
11	Electronic contracts and consumer protection, electronic signature
12	Electronic commerce and taxation, tax office and electronic commerce
13	Electronic commerce and logistics, logistics management and internet, electronic logistics activities
14	Electronic commerce and information systems, types of electronic commerce

Materials

Materials are not specified.

Resources

Resources	Resources Language
Pamukkale Üniversitesi İşbaşı Eğitimi Yönergesi	Türkçe
Pamukkale Üniversitesi İşbaşı Eğitimi Yönergesi	Türkçe

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student