1. SHORT CYCLE - ASSOCIATE'S DEGREE
  2. HONAZ VOCATIONAL SCHOOL
  3. FOREIGN TRADE DEPARTMENT
  4. 383 FOREIGN TRADE
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
DTIC 137INTERNATIONAL MARKETING4 + 01st Semester4

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Compulsory
Course Objective Understanding the importance and basic strategies of international marketing
Course Content International trade idioms, documents used in exports, forms of payment in exports, examination of export regulations and export forms in Turkey. Acceptance credits, Types of letter of credit according to payment methods, Analysis of import regime regulation and provisions related to Decree No. 32 in communiqué of central bank
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Applying International Marketing Techniques
2Execute E-Commerce Applications

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15PO 16PO 17PO 18PO 19PO 20PO 21PO 22PO 23PO 24PO 25PO 26PO 27PO 28PO 29
LO 00122222511223253432224132424322
LO 002                             
Sub Total22222511223253432224132424322
Contribution11111311112132221112121212211

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14456
Hours for off-the-classroom study (Pre-study, practice)188
Assignments188
Mid-terms11616
Final examination11616
Total Work Load

ECTS Credit of the Course





104

4
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Fall1ADNAN AKŞİT


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
DTIC 137 INTERNATIONAL MARKETING 4 + 0 1 Turkish 2023-2024 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Lecturer ADNAN AKŞİT aaksit@pau.edu.tr HMYO A0015 %70
Goals Understanding the importance and basic strategies of international marketing
Content International trade idioms, documents used in exports, forms of payment in exports, examination of export regulations and export forms in Turkey. Acceptance credits, Types of letter of credit according to payment methods, Analysis of import regime regulation and provisions related to Decree No. 32 in communiqué of central bank
Topics
WeeksTopics
1 The basic concepts of international marketing
2 Why do we export? Why is export important for companies and states?
3 Export preparation, export planning
4 Target market selection, target market evaluation
5 Finding customers, methods of using the internet in exports, International fairs
6 Selection of agencies and distributors
7 Pricing and agreements
8 Mid term exam
9 Delivery methods Incoterms 2020
10 Payment terms
11 Letter of Credit and L/C types
12 Documents used in foreign trade
13 Documents used in foreign trade
14 Government incentives in export
Materials
Materials are not specified.
Resources
ResourcesResources Language
100 Soruda Dış Ticaret ( IGEME Yayınları ) Türkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes