PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
LOJ 106	MARKETING PRINCIPLES - I	3 + 0	2nd Semester	6

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Compulsory
Course Objective	Teaching of basic marketing concepts.
Course Content	Basic Concepts, Consumer Markets and Industrial Markets, Sunday Section routing and destination selection Sunday, Mamül, Price, Distribution Channels and Physical Distribution, Promotion, Marketing Research, Marketing Management and International Marketing of the concept of defining.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Which represents the foundation of marketing concepts and cases içselleştirilebilmesi
2	To understand consumer behavior, marketing programs, interpretation and use in shaping
3	Basic components of marketing positions within the marketing process and analyze the interactions
4	Marketing programs to analyze and question the marketing activities of a business
5	Marketing in the context of events and changes in the business world is experiencing a critical and rational perspective to evaluate

COURSE'S CONTRIBUTION TO PROGRAM

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	1	30	30
Mid-terms	1	36	36
Final examination	1	48	48
Total Work Load ECTS Credit of the Course			156 6

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
LOJ 106	MARKETING PRINCIPLES - I	3 + 0	1	Turkish	2023-2024 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Lecturer MUSTAFA ONUR KAÇAROĞLU	onurkacaroglu@pau.edu.tr		HMYO A0101	%70

Goals		Teaching of basic marketing concepts.
Content		Basic Concepts, Consumer Markets and Industrial Markets, Sunday Section routing and destination selection Sunday, Mamül, Price, Distribution Channels and Physical Distribution, Promotion, Marketing Research, Marketing Management and International Marketing of the concept of defining.

Topics

Weeks	Topics
1	scope of marketing, development, modern marketing management and recent developments
2	Marketing environment, strategic planning and marketing planning
3	Marketing research and information system
4	Consumer markets, industrial markets
5	Market segmentation and target market selection
6	growth strategies
7	target market strategies
8	consumer behavior
9	midterm
10	goods and services
11	price
12	place
13	promotion
14	international marketing

Materials

Materials are not specified.

Resources

Course Assessment

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student