PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
MKS 104	FINANCIAL SERVICES MARKETING	1 + 1	2nd Semester	2

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Elective
Course Objective	This course aims to businesses themselves to the market acceptance and competitive advantage in creating what they can do, what marketing strategies and policies and will use their marketing, service, marketing and services for the changing environment and to be introduced as a strategic business do is to ensure it can be determined.
Course Content	Main Authority and duties of Financial Services’ employees -- Analysis of Customer profile and settling marketing strategy of financial products – Types of Deposits, and their properties and application workflow of Deposits – Types of Financial Investment Products and their specifications and application workflow of them in Banking Branches – Types of Payment systems related to financial services, their main properties and applications work flow of them in Banking Branches – Types of Consumer Loan Products, basic features of them and workflow applications of them in Banking Branches - Methods of finding new customers.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Information related to financial services offered by banks to customers, especially
2	Information related to marketing of financial services

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08	PO 09	PO 10	PO 11	PO 12	PO 13	PO 14	PO 15	PO 16
LO 001	1	4	1	1	1	1	1	5	3	1	1	2	3	1	3	1
LO 002	1	1	1	1	1	1	1	1	1	4	5	1	1	1	1	1
Sub Total	2	5	2	2	2	2	2	6	4	5	6	3	4	2	4	2
Contribution	1	3	1	1	1	1	1	3	2	3	3	2	2	1	2	1

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	2	28
Mid-terms	1	10	10
Final examination	1	14	14
Total Work Load ECTS Credit of the Course			52 2

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
MKS 104	FINANCIAL SERVICES MARKETING	1 + 1	1	Turkish	2019-2020 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Asts. Prof. Dr. VELİ RIZA KALFA	vrkalfa@pau.edu.tr		Course location is not specified.	%70

Goals		This course aims to businesses themselves to the market acceptance and competitive advantage in creating what they can do, what marketing strategies and policies and will use their marketing, service, marketing and services for the changing environment and to be introduced as a strategic business do is to ensure it can be determined.
Content		Main Authority and duties of Financial Services’ employees -- Analysis of Customer profile and settling marketing strategy of financial products – Types of Deposits, and their properties and application workflow of Deposits – Types of Financial Investment Products and their specifications and application workflow of them in Banking Branches – Types of Payment systems related to financial services, their main properties and applications work flow of them in Banking Branches – Types of Consumer Loan Products, basic features of them and workflow applications of them in Banking Branches - Methods of finding new customers.

Topics

Weeks	Topics
1	job descriptions of employees of financial services
2	customer portfolio analysis
3	marketing strategy,
4	types of deposits
5	workflow of deposit products
6	types of investment products
7	workflow of investment products
8	financial services related to payment systems
9	workflow of financial systems
10	Types of individual credit
11	individual credit characteristics
12	individual credit application
13	The importance of marketing of financial services
14	Review of the period

Materials

Materials are not specified.

Resources

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student