1. SHORT CYCLE - ASSOCIATE'S DEGREE
  2. HONAZ VOCATIONAL SCHOOL
  3. FINANCE-BANKING AND INSURANCE DEPARTMENT
  4. 385 BANKING AND INSURANCE
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
BAN 224PRIVATE BANKING AND CUSTOMER RELATIONS2 + 03rd Semester3,5

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Compulsory
Course Objective İt is aimed to teach caharacteristics of retail banking products, sale and marketing processes and workflow of sale process in banks.. .
Course Content Main Authority and duties of Retail banking employees in Banking branches--- Analysis of Customer profile and settling marketing strategy of retail banking products – Types of Deposits, and their properties and application workflow of Deposits – Types of Financial Investment Products and their specifications and application workflow of them in Banking Branches – Types of Payment systems related to financial services, their main properties and applications work flow of them in Banking Branches – Types of Consumer Loan Products, basic features of them and workflow applications of them in Banking Branches - Methods of finding new customers .
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1In the field of retail banking services and products to learn more about and understand the application.
2Banking transactions and product sales related to the banks to have information about workflows.
3Loans must be qualified with the basic knowledge and application.
4Giving basic information regarding customer satisfaction and customer relations

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15PO 16PO 17PO 18PO 19
LO 0012  2553 1545       
LO 0022   552 15445      
LO 003    55   44        
LO 004    32   5544      
Sub Total4  218175 21917139      
Contribution1001541015432000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Mid-terms12020
Final examination12929
Total Work Load

ECTS Credit of the Course





91

3,5
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Fall1MEHMET ÖNCÜL


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
BAN 224 PRIVATE BANKING AND CUSTOMER RELATIONS 2 + 0 1 Turkish 2023-2024 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Lecturer MEHMET ÖNCÜL moncul@pau.edu.tr HMYO A0107 %60
Goals İt is aimed to teach caharacteristics of retail banking products, sale and marketing processes and workflow of sale process in banks.. .
Content Main Authority and duties of Retail banking employees in Banking branches--- Analysis of Customer profile and settling marketing strategy of retail banking products – Types of Deposits, and their properties and application workflow of Deposits – Types of Financial Investment Products and their specifications and application workflow of them in Banking Branches – Types of Payment systems related to financial services, their main properties and applications work flow of them in Banking Branches – Types of Consumer Loan Products, basic features of them and workflow applications of them in Banking Branches - Methods of finding new customers .
Topics
WeeksTopics
1 Financial System (money and capital market)
2 Development of Banking in the World and Turkey
3 Turkish Banking in the Republican Era
4 Turkish Banking in the Republican Era (Continue)
5 Bank Types
6 Retail Banking Products and Services (Plastic Cards)
7 Personal credit
8 midterm exam
9 Payment Systems, Call Centers
10 Cash Management, Other Products and Services
11 Retail Banking Services Application (İş Bank Example)
12 Customer Relations (CRM)
13 CRM and Retail Banking Applications
14 CRM and Retail Banking Applications (Continue)
Materials
Materials are not specified.
Resources
ResourcesResources Language
Banka eğitim notları Türkçe
Bireysel Bankacılık Uygulamaları-İş Bankası ÖrneğiTürkçe
Müşteri İlişkileri Yönetimi-Sevtap ÜnalTürkçe
Türk Bankacılık Sisteminde Bireysel Krediler ve Bankacılık Altyapısının Paylaşımı-Erdal AksoyTürkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Midterm Exam40Midterm Exam
Final Exam60Final Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes