PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
BNK 114	PERSUASIVE COMMUNICATION	2 + 0	2nd Semester	2,5

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Elective
Course Objective	The aim of this course is to gain the ability to create a strategy for the effective use of the communication process in sales and marketing activities.
Course Content	Attitudes and Persuasion, Psychological, Social and Logical dimension of persuasion, Theories of Persuasion, communication process in terms of persuasion, Nonverbal Communication and Persuasion.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Knows the basic concepts of effective communication and persuasion.
2	Develops and implements persuasive communication tactics in the field of sales and marketing.

COURSE'S CONTRIBUTION TO PROGRAM

Data not found.

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	2	28
Mid-terms	1	15	15
Final examination	1	22	22
Total Work Load ECTS Credit of the Course			65 2,5

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
BNK 114	PERSUASIVE COMMUNICATION	2 + 0	1	Turkish	2023-2024 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Lecturer HAKAN DEMİRBOĞA	hdemirboga@pau.edu.tr		HMYO A0107	%70

Goals		The aim of this course is to gain the ability to create a strategy for the effective use of the communication process in sales and marketing activities.
Content		Attitudes and Persuasion, Psychological, Social and Logical dimension of persuasion, Theories of Persuasion, communication process in terms of persuasion, Nonverbal Communication and Persuasion.

Topics

Weeks	Topics
1	Explanation of the plan and studies
2	Concepts of attitudes and persuasion
3	Process of persuasion
4	Psychological, Social and Logical dimension of persuasion
5	Theories of persuasion
6	Source in the persuasion communication
7	Tactics that used for persuasion communication.
8	Counteraction to persuasion
9	Mid-term examination
10	Message in the persuasion communication
11	Reciever in the persuasion communication
12	Skills of speaking and listening
13	Non-verbal communication
14	Effective presentation techniques

Materials

Materials are not specified.

Resources

Resources	Resources Language
İkna Edici İletişim - Prof. Dr. Ahmet Haluk Yüksel	Türkçe
İkna Yöntemleri - Richard Maxwell, Robert Dickman	Türkçe

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student