1. SHORT CYCLE - ASSOCIATE'S DEGREE
  2. ÇİVRİL ATASAY KAMER VOCATIONAL SCHOOL
  3. FOREIGN TRADE DEPARTMENT
  4. 318 FOREIGN TRADE (Evening Classes)
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
BAS 104MARKETING PRINCIPLES2 + 02nd Semester3

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Compulsory
Course Objective Students to learn basic concepts related to marketing
Course Content Introduction to marketing principles of marketing planning marketing research and marketing information system marketing macro and micro environmental factors structural and behavioral principles of markets metering market Slice of target marketing and marketing mix marketing surveillance and control.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
2Which markets operate businesses in line with goals and objectives may be found, and which benefit from the marketing component of
3Marketing mix, marketing strategies and policies, explain the importance of the marketing activities of enterprises
4Marketing mix, marketing strategies and policies and business objectives, determine the relationship between consumer needs and competitors' strategies
5Businesses marketing goals, objectives, and plans to summarize
1Define basic principles and concepts related to marketing.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14
LO 001              
LO 005              
Sub Total              
Contribution00000000000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Hours for off-the-classroom study (Pre-study, practice)14228
Mid-terms144
Final examination144
Total Work Load

ECTS Credit of the Course





78

3
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Spring2MİNE ARABACI
Details 2022-2023 Spring1MİNE ARABACI


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
BAS 104 MARKETING PRINCIPLES 2 + 0 2 Turkish 2023-2024 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Lecturer MİNE ARABACI malaoglu@pau.edu.tr Course location is not specified. %70
Goals Students to learn basic concepts related to marketing
Content Introduction to marketing principles of marketing planning marketing research and marketing information system marketing macro and micro environmental factors structural and behavioral principles of markets metering market Slice of target marketing and marketing mix marketing surveillance and control.
Topics
WeeksTopics
1 Marketing, scope and development.
2 Environmental factors affecting marketing.
3 Market segmentation.
4 Market research.
5 Consumer behavior.
6 Industrial buyer behavior.
7 Marketing mix
8 product
9 MID-TERM EXAM
10 price
11 distribution
12 promotion
13 Strategic Marketing Planning
14 recapitulation
Materials
Materials are not specified.
Resources
ResourcesResources Language
PAZARLAMA İLKELERİTürkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam50Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes