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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
CDTS 206INTERNATIONAL MARKETING2 + 04th Semester2

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Compulsory
Course Objective With this course, students are provided the ability to make international marketing strategies, recognition and application
Course Content Basic Concepts of International Marketing Economic Classification of countries are Evaluation of International Economic Environment Technological Environment International Marketing and Culture Culture and Purchasing Behavior Political and Legal Environment According to Purpose and Scope of Market Research Types International Marketing Research International Marketing Research Process International Marketing Strategies
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1BASIC CONCEPTS OF MOMENTS international marketing.
2RECOGNIZE AND APPLY INTERNATIONAL MARKETING STRATEGIES

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14
LO 001      5  34   
LO 002      2  44   
Sub Total      7  78   
Contribution00000040044000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14228
Hours for off-the-classroom study (Pre-study, practice)8216
Mid-terms144
Final examination144
Total Work Load

ECTS Credit of the Course






52

2
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Spring1HAKAN DEMİR
Details 2022-2023 Spring1HAKAN DEMİR
Details 2021-2022 Spring1HAKAN DEMİR
Details 2020-2021 Spring1SERKAN TAN
Details 2019-2020 Spring1SERKAN TAN
Details 2018-2019 Spring1SERKAN TAN
Details 2017-2018 Spring1SERKAN TAN
Details 2016-2017 Spring1SERKAN TAN
Details 2015-2016 Spring1MUTLU ARMAN
Details 2014-2015 Spring1BİRSEN ALŞAN
Details 2013-2014 Spring2FERHAN ÇAKIR
Details 2012-2013 Spring2MUTLU ARMAN


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
CDTS 206 INTERNATIONAL MARKETING 2 + 0 1 Turkish 2023-2024 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Lecturer HAKAN DEMİR hdemir@pau.edu.tr ÇMYO A0008 %70
Goals With this course, students are provided the ability to make international marketing strategies, recognition and application
Content Basic Concepts of International Marketing Economic Classification of countries are Evaluation of International Economic Environment Technological Environment International Marketing and Culture Culture and Purchasing Behavior Political and Legal Environment According to Purpose and Scope of Market Research Types International Marketing Research International Marketing Research Process International Marketing Strategies
Topics
WeeksTopics
1 From exports to international marketing transition
2 International trade
3 Market research information to be collected in
4 Market research types
5 Products suitable for export development
6 International marketing strategies
7 Strategic focusing
8 Transition from strategy to organization
9 Japoneese Sogo Şoşa : A different model on export
10 Preparation of sales proposals
11 Export and insurence process
12 Banking process
13 Introduction of products in foreign markets
14 Application examples
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam50Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes