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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
BAS 104MARKETING PRINCIPLES2 + 04th Semester4

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Elective
Course Objective Students to learn basic concepts related to marketing
Course Content Introduction to marketing principles of marketing planning marketing research and marketing information system marketing macro and micro environmental factors structural and behavioral principles of markets metering market Slice of target marketing and marketing mix marketing surveillance and control.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
2Which markets operate businesses in line with goals and objectives may be found, and which benefit from the marketing component of
3Marketing mix, marketing strategies and policies, explain the importance of the marketing activities of enterprises
4Marketing mix, marketing strategies and policies and business objectives, determine the relationship between consumer needs and competitors' strategies
5Businesses marketing goals, objectives, and plans to summarize
1Define basic principles and concepts related to marketing.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15PO 16PO 17PO 18PO 19PO 20PO 21
LO 001                     
LO 005                     
Sub Total                     
Contribution000000000000000000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14228
Hours for off-the-classroom study (Pre-study, practice)14456
Mid-terms188
Final examination11212
Total Work Load

ECTS Credit of the Course






104

4
COURSE DETAILS
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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes