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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
EMY 220MARKET RESEARCH3 + 04th Semester4

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Elective
Course Objective To be able to comprehend the importance and the application fields of marketing research, to be able to understand the research methods and methodology used in the data collection and analysis of the information related with marketing problems.
Course Content Market research process, design, directing, and the use of market research studies,research and implementation arrangements; packet analyzing information using software programs.Marketing and evaluation.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1To be able to explain the description and importance of market research
2To be able to explain market research process
3To be able to collect the data related with marketing problems and to define the research methods used in the analysis.
4To be able to comprehend the types of data and their collection procedure
5To be able to comprehend sampling and sampling methods
6To be able to define the concepts of assessment and scale in market research
7To be able to provide information related with types of market research.
8To be able to analyze and interpret the data

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15PO 16PO 17PO 18PO 19PO 20PO 21
LO 001 5  4                
LO 002  4  3               
LO 003 5                   
LO 004                     
LO 005                     
LO 006                     
LO 007                     
LO 008                     
Sub Total 104 43               
Contribution011010000000000000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14456
Hours for off-the-classroom study (Pre-study, practice)14228
Mid-terms11010
Final examination11010
Total Work Load

ECTS Credit of the Course






104

4
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2023-2024 Spring1SERKAN TAN
Details 2022-2023 Spring1SERKAN TAN
Details 2021-2022 Spring1YASEMİN MANAV
Details 2020-2021 Spring1YASEMİN MANAV
Details 2019-2020 Spring1YASEMİN MANAV
Details 2018-2019 Spring1FERHAN ÇAKIR
Details 2017-2018 Spring1SAMİ EŞMEN
Details 2016-2017 Spring1YASEMİN MANAV
Details 2015-2016 Spring1BİRSEN ALŞAN
Details 2014-2015 Spring1ÖZKAN ÇITAK
Details 2014-2015 Spring1YASEMİN MANAV
Details 2013-2014 Spring1ÖZKAN ÇITAK


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
EMY 220 MARKET RESEARCH 3 + 0 1 Turkish 2023-2024 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Lecturer SERKAN TAN stan@pau.edu.tr ÇMYO A0007 %70
Goals To be able to comprehend the importance and the application fields of marketing research, to be able to understand the research methods and methodology used in the data collection and analysis of the information related with marketing problems.
Content Market research process, design, directing, and the use of market research studies,research and implementation arrangements; packet analyzing information using software programs.Marketing and evaluation.
Topics
WeeksTopics
1 WHAT İS MARKET RESEARCH?
2 HOW İS MAKE MARKET RESEARCH?
3 FOREIGN MARKET RESEARCH
4 ERRORS MADE IN MARKET RESEARCH
5 SURVEYS
6 SURVEYS
7 MARKET RESEARCH SAMPLES
8 MARKET RESEARCH SAMPLES
9 MARKET RESEARCH SAMPLES
10 MARKET RESEARCH SAMPLES
11 MARKET RESEARCH SAMPLES
12 MARKET RESEARCH SAMPLES
13 MARKET RESEARCH SAMPLES
14 MARKET RESEARCH SAMPLES
Materials
Materials are not specified.
Resources
ResourcesResources Language
PROF DR.TUNCER TOKOL-PAZARLAMA ARAŞTIRMASITürkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam40Final Exam
Midterm Exam30Midterm Exam
Homework30Homework
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes