1. SHORT CYCLE - ASSOCIATE'S DEGREE
  2. ÇİVRİL ATASAY KAMER VOCATIONAL SCHOOL
  3. WHOLESALE AND RETAIL SALES DEPARTMENT
  4. 757 REAL ESTATE AND PROPERTY MANAGEMENT
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
EMY 201REAL ESTATE MARKETING MANAGEMENT2 + 03rd Semester4

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Compulsory
Course Objective The target is to make the market valuation of real estate
Course Content Where real estate development process and marketing, general marketing methods, market opportunity identification, analysis and selection of target markets, the creation and implementation of marketing strategy.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Knowing the location of real estate development and marketing process
2recognition of the overall marketing methods
3identify market opportunities
4implementation of marketing strategy

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13PO 14PO 15PO 16PO 17PO 18PO 19PO 20PO 21
LO 0013                    
LO 002                     
LO 003      4     4      3 
LO 004 5  5            3   
Sub Total35  5 4     4    3 3 
Contribution110010100000100001010

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14456
Hours for off-the-classroom study (Pre-study, practice)14228
Mid-terms11010
Final examination11010
Total Work Load

ECTS Credit of the Course





104

4
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2019-2020 Fall1YASEMİN MANAV


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
EMY 201 REAL ESTATE MARKETING MANAGEMENT 2 + 0 1 Turkish 2019-2020 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Lecturer YASEMİN MANAV ymanav@pau.edu.tr ÇMYO A0004 %70
Goals The target is to make the market valuation of real estate
Content Where real estate development process and marketing, general marketing methods, market opportunity identification, analysis and selection of target markets, the creation and implementation of marketing strategy.
Topics
WeeksTopics
1 Real estate and property sector, the basic concepts and fundamental principles.
2 Factors affecting the real estate sector and the development of the sector.
3 Real estate and property market and features
4 Real estate marketing concepts and principles
5 Real estate marketing marketing variables
6 The importance of marketing research and marketing of real estate
7 Real estate marketing target audience
8 Real estate marketing in consumer buying process
9 Real estate marketing in consumer buying process
10 Real estate marketing intermediaries
11 Real estate marketing intermediaries
12 Real estate marketing in the marketing process
13 Real estate marketing in the marketing process
14 Competition in real estate marketing strategies.
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam50Final Exam
Midterm Exam50Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes