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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
CBUS 215PUBLIC RELATIONS2 + 03rd Semester2

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Elective
Course Objective With this course, students will gain competencies in making public relations activities.
Course Content The general objectives The general objectives The general objectives The general objectives Duties and responsibilities Duties and responsibilities Duties and responsibilities Public relations message Public relations message Posts in public relations With the public and media relations With the public and media relations With the public and media relations Sponsorship
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Enhance the image and public relations strategy.
2Corporate image, and continuing to keep a positive detection.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13
LO 001 3           
LO 002    5        
Sub Total 3  5        
Contribution0200300000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14228
Hours for off-the-classroom study (Pre-study, practice)14114
Mid-terms155
Final examination155
Total Work Load

ECTS Credit of the Course






52

2
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2019-2020 Fall1SERKAN TAN


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
CBUS 215 PUBLIC RELATIONS 2 + 0 1 Turkish 2019-2020 Fall
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Lecturer SERKAN TAN stan@pau.edu.tr ÇMYO A0006 %70
Goals With this course, students will gain competencies in making public relations activities.
Content The general objectives The general objectives The general objectives The general objectives Duties and responsibilities Duties and responsibilities Duties and responsibilities Public relations message Public relations message Posts in public relations With the public and media relations With the public and media relations With the public and media relations Sponsorship
Topics
WeeksTopics
1 public relations ;definition;and historical development
2 Causes of the need for public relations in enterprises
3 Public relations and communication
4 Public relations purposes and principles followed
5 Organization of public relations in enterprises
6 Public relations, target audience
7 Communication tools used in public relations activities
8 Ethics in public relations
9 Public relations in crisis management
10 Public relations and sponsorship
11 Branding in public relations
12 Public relations practices in different sectors
13 The future of public relations
14 communicators of the future
Materials
Materials are not specified.
Resources
ResourcesResources Language
Halkla İlişkiler- Doç.Dr. Cavit YAVUZ Detay YayıncılıkTürkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes