1. SHORT CYCLE - ASSOCIATE'S DEGREE
  2. BEKILLI VOCATIONAL SCHOOL
  3. ECONOMICS & ADMINISTRATIVE SCIENCES DEPARTMENT
  4. 377 MARKETING
Course Information Course Learning Outcomes Course's Contribution To Program ECTS Workload Course Details
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COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
PZR 270BRAND MANAGEMENT2 + 04th Semester2

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Elective
Course Objective Providing student's contribution to recognition and announcement according to company's aims and strategies - providing student's making adaptation of brand positioning with selling strategies and applications - providing student's following brand strategies and behaving in this context - following competitor's brand strategies and reshaping brand by considering this.
Course Content Providing brand's recognition - Adaptation of brand positioning with selling strategies and applications - Following brand strategies and behaving compatible to this - Reshaping brand by following competitors' brand strategies
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1To provide people to get know the brand by marketing communication
2To strengthen the brand image and to know the competitors

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13
LO 001 4 3         
LO 00224 3         
Sub Total28 6         
Contribution1403000000000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14342
Mid-terms155
Final examination155
Total Work Load

ECTS Credit of the Course





52

2
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2017-2018 Spring1GÜLDEN AYDIN KULA
Details 2016-2017 Spring1MELDA GÖLEMEZLİ
Details 2015-2016 Spring1MELDA GÖLEMEZLİ
Details 2014-2015 Spring1MELDA GÖLEMEZLİ
Details 2013-2014 Spring1MELDA GÖLEMEZLİ
Details 2013-2014 Spring1MELDA GÖLEMEZLİ
Details 2012-2013 Spring1HİCRAN UTKUN DİNCER AYDIN


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Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
PZR 270 BRAND MANAGEMENT 2 + 0 1 Turkish 2017-2018 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Lecturer GÜLDEN AYDIN KULA guldena@pau.edu.tr Course location is not specified. %60
Goals Providing student's contribution to recognition and announcement according to company's aims and strategies - providing student's making adaptation of brand positioning with selling strategies and applications - providing student's following brand strategies and behaving in this context - following competitor's brand strategies and reshaping brand by considering this.
Content Providing brand's recognition - Adaptation of brand positioning with selling strategies and applications - Following brand strategies and behaving compatible to this - Reshaping brand by following competitors' brand strategies
Topics
WeeksTopics
1 Brand Concept in General
2 History of Brand
3 Brand Concepts
4 Brand Concepts
5 Functions of Brand and Its Benefits to the firms and customers
6 Brand Management definiriton, its importance and How to do?
7 Brand Positioning
8 Organization Identity and Brand Relationship
9 Mid-term
10 Brand Communication
11 To Become an International Brand
12 The Best Foreign and Turkish Brands
13 Case studies
14 Case Studies
Materials
Materials are not specified.
Resources
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes