Print

COURSE INFORMATION
Course CodeCourse TitleL+P HourSemesterECTS
PZR 262MARKETING REGULATIONS2 + 04th Semester2

COURSE DESCRIPTION
Course Level Associate's Degree
Course Type Compulsory
Course Objective DRAWN BY MARKETİNG REGULATORY FRAMEWORK OF THIS COURSE CHANGİNG BUSİNESS WORLD,TO LEARN İNFORMATİON ABOUT THE REGULATİONS.
Course Content DEFİNİNG MARKETİNG RELATED LEGISLATION, SANCTIONS,MARKETER RESPONSIBILITIES, ETHICS, AND CONTRACT TYPES OF CONTRACT, AND DISCLOSURE OF CONSUMER PROTECTION LAWS AND REGULATIONS RELATING TO THE JUDICIARY CYSTEİNE LEARNİNG İN SOLVİNG PROBLEMS.
Prerequisites No the prerequisite of lesson.
Corequisite No the corequisite of lesson.
Mode of Delivery Face to Face

COURSE LEARNING OUTCOMES
1Marketing on the content of the prevailing legislation, yaptırımınları, is dominated by the rules of marketing ethics.
2Knows the types of contract and the contract.
3Defective goods on consumer protection, service, sales practices and legal framework issues such as learns to avoid the package tour.
4Marketing Activities of solutions to problems that may arise during the system learns.
5In practice, dumps.

COURSE'S CONTRIBUTION TO PROGRAM
PO 01PO 02PO 03PO 04PO 05PO 06PO 07PO 08PO 09PO 10PO 11PO 12PO 13
LO 0012  3   455   
LO 0023  4   555   
LO 0034  4   555   
LO 0045  5   555   
LO 0055  5   555   
Sub Total19  21   242525   
Contribution4004000555000

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
ActivitiesQuantityDuration (Hour)Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)14228
Mid-terms11212
Final examination11212
Total Work Load

ECTS Credit of the Course






52

2
COURSE DETAILS
 Select Year   


 Course TermNoInstructors
Details 2017-2018 Spring1ALİ ALPER AKGÜN
Details 2016-2017 Spring1ALİ ALPER AKGÜN
Details 2015-2016 Spring1EMEL SARITAŞ
Details 2014-2015 Spring1SIDIKA ÖZLEN
Details 2013-2014 Spring1SIDIKA ÖZLEN
Details 2013-2014 Spring1SIDIKA ÖZLEN
Details 2012-2013 Spring1SIDIKA ÖZLEN


Print

Course Details
Course Code Course Title L+P Hour Course Code Language Of Instruction Course Semester
PZR 262 MARKETING REGULATIONS 2 + 0 1 Turkish 2017-2018 Spring
Course Coordinator  E-Mail  Phone Number  Course Location Attendance
Asts. Prof. Dr. ALİ ALPER AKGÜN aakgun@pau.edu.tr BEMYO E0204 %70
Goals DRAWN BY MARKETİNG REGULATORY FRAMEWORK OF THIS COURSE CHANGİNG BUSİNESS WORLD,TO LEARN İNFORMATİON ABOUT THE REGULATİONS.
Content DEFİNİNG MARKETİNG RELATED LEGISLATION, SANCTIONS,MARKETER RESPONSIBILITIES, ETHICS, AND CONTRACT TYPES OF CONTRACT, AND DISCLOSURE OF CONSUMER PROTECTION LAWS AND REGULATIONS RELATING TO THE JUDICIARY CYSTEİNE LEARNİNG İN SOLVİNG PROBLEMS.
Topics
WeeksTopics
1 Legal definitions, theories about the basis of law, legal description of the branches, legislation and regulations related to definition of concepts
2 Definition of marketing concepts, marketing çevçevesi the rules, the marketer's responsibility, ethical conduct related to marketing concepts, marketing of the legal dimension
3 Basic consumer rights, laws and regulations related to marketing, concepts and definitions of contracts, contract types, contract parties
4 Defined in the contract and accept the sake of the definition statement of will, the will of disability, causes of disability will, gabi concept definition and description of the contract (to conclude) is established
5 Provisions of the Convention and the results, as in contract, contract scope (content), represented in contract, contract for agencies, definitions and types of contract completion
6 The purpose of the law on consumer protection, scope, definitions of terms that are within the law, the law of substance incorrectly with goods and regulations related to substance incorrect explanation of services and regulations related to substance
7 Consumer protection laws on the matter regarding the sale avoidance, unfair terms in contracts and regulations related to materials, hire and sale of substances on
8 Exam week
9 Consumer protection law on the matter and regulations concerning vacation, package tours and regulations related to materials, with campaign materials and regulations related to sales, with sales through the door and regulations regarding consumer credit and regulations related to materials, distance contracts and regulations related substances
10 Consumer protection law on credit cards, periodicals, subscription agreements and related materials, price tag, warranty document, promote and use the guidance material and regulations regarding disclosure of
11 Consumer protection laws related to after-sales services, commercial advertising and public announcement, advertisement board, dangerous goods and services, goods and services, consumer education materials and regulations regarding disclosure of
12 Consumer organizations, consumer councils, consumer issues, the arbitral tribunal, consumer courts, punishment and related regulations
13 Competitiveness of the definition, types, about the protection of competition law, trade name description in Turkey application systems, business name, the concept definition, protection and transfer to the open
14 Brand definition, types, ideas and general information about works of art law, the law of the definition, purpose, scope of disclosure
Materials
Materials are not specified.
Resources
ResourcesResources Language
pazarlama mevzuatı-muazzez babacanTürkçe
pazarlama mevzuatı-erdal ünsalanTürkçe
pazarlama mevzuatı-muazzez babacanTürkçe
pazarlama mevzuatı-erdal ünsalanTürkçe
Course Assessment
Assesment MethodsPercentage (%)Assesment Methods Title
Final Exam60Final Exam
Midterm Exam40Midterm Exam
L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes