PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
PZR 260	RETAIL MANAGEMENT	3 + 0	4th Semester	3

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Compulsory
Course Objective	This course enables students to learn today's retailing sector. Working through a strategy of integrated companies that are not pre-designated and can not keep up with the changing world and are striven in vain. This course is a complex strategic decision-making in today's changing retail environment, retailers are introducing how to approach planning to do, shows how the adaptation process should go through. Identifying the target customer base, information gathering, selecting store location, managing retailing companies, trade management, focuses on issues of pricing and customer relations.
Course Content	Retail businesses recognize, to know the properties, classify, işetmelerde store layout, product diversification, the customer approaches the customer objections, the price and determine the subjects are given to say.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Allows retail businesses, and knows the properties of classes.
2	This kind of product diversity in enterprises, is dominated by the size of price adjustment, and customer relations.
3	Retail enables enterprises and their own methods and style of communication methods creates.
4	In practice, dumps.

COURSE'S CONTRIBUTION TO PROGRAM

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	2	28
Hours for off-the-classroom study (Pre-study, practice)	14	2	28
Mid-terms	1	10	10
Final examination	1	12	12
Total Work Load ECTS Credit of the Course			78 3

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
PZR 260	RETAIL MANAGEMENT	3 + 0	1	Turkish	2017-2018 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Lecturer GÜLDEN AYDIN KULA	guldena@pau.edu.tr		BEMYO E0204	%70

Goals		This course enables students to learn today's retailing sector. Working through a strategy of integrated companies that are not pre-designated and can not keep up with the changing world and are striven in vain. This course is a complex strategic decision-making in today's changing retail environment, retailers are introducing how to approach planning to do, shows how the adaptation process should go through. Identifying the target customer base, information gathering, selecting store location, managing retailing companies, trade management, focuses on issues of pricing and customer relations.
Content		Retail businesses recognize, to know the properties, classify, işetmelerde store layout, product diversification, the customer approaches the customer objections, the price and determine the subjects are given to say.

Topics

Weeks	Topics
1	The historical development of retailing
2	Retailing in the modern sense
3	Store types
4	Environmental Factors Affecting Markets
5	Store Atmosphere
6	Stores Customer Services
7	Stores Facility Location
8	Exam week
9	To buy and to sell products at market
10	Pricing at markets
11	Promotion activities
12	Stores Logistics Management
13	Stores Process Management
14	retail advertising

Materials

Materials are not specified.

Resources

Resources	Resources Language
Marketlerde Pazarlama Yönetimi-İnci Varinli	Türkçe

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student