PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
PZR 256	CONSUMER BEHAVIOR	3 + 0	4th Semester	3

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Compulsory
Course Objective	Consumer behavior and marketing concepts to students in the basic approach is to teach modern behavior.
Course Content	Basic Concepts about Consumer Consciousness, Progress of Economy, Position of Consumers in Market Economy, Position and Importance of Consumers in Marketing.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Understands the importance of consumer and customer concepts in terms of marketing
2	Understands theories about consumer behaviours and its implementations in marketing
3	Learns physicologic, socio-cultural, situational, economic and personal factors that affect consumer behaviours and to comprehend marketing strategies that are imporved towards to these factors.
4	Learns purchasing facilities step by step in consumer behaviours and to comprehend each strategy that are consitituted for each step.
5	Explains importance of informations about consumer behaviors in terms of marketing, to control on understanding consumer behaviours.

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08	PO 09	PO 10	PO 11	PO 12	PO 13
LO 001	5	5	2	4						3
LO 002	5	5	3	4						4
LO 003	5	5	4	5						5
LO 004	5	5	4	5			3			4
LO 005	5	5	5	5			4		5
Sub Total	25	25	18	23			7		5	16
Contribution	5	5	4	5	0	0	1	0	1	3	0	0	0

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	2	28
Hours for off-the-classroom study (Pre-study, practice)	14	2	28
Mid-terms	1	10	10
Final examination	1	12	12
Total Work Load ECTS Credit of the Course			78 3

COURSE DETAILS

Select Year

Course Details

Course Code	Course Title	L+P Hour	Course Code	Language Of Instruction	Course Semester
PZR 256	CONSUMER BEHAVIOR	3 + 0	1	Turkish	2017-2018 Spring

Course Coordinator	E-Mail	Phone Number	Course Location	Attendance
Lecturer ŞEYDA İRDEM	seydas@pau.edu.tr		Course location is not specified.	%70

Goals		Consumer behavior and marketing concepts to students in the basic approach is to teach modern behavior.
Content		Basic Concepts about Consumer Consciousness, Progress of Economy, Position of Consumers in Market Economy, Position and Importance of Consumers in Marketing.

Topics

Weeks	Topics
1	Telling about the content of the lesson
2	Expressing the concepts "Consumer,customer, buyer, consumer behaviour, consumption, needs and wants"
3	The model of consumer behavior and the relations between consumer behavior and marketing strategy
4	Psychological effects:Learning and memory
5	Motivation and perception
6	Attitudes and Emotions
7	Personality and ego
8	Values and Lifestyle
9	mid-term
10	Socio-cultural effects: Social groups and reference groups
11	Family and personal effects
12	Social class and culture
13	Consumer Buying Process
14	Consumer Buying Process

Materials

Materials are not specified.

Resources

Resources	Resources Language
Tüketici Davranışı, Yavuz Odabaşı,Gülfidan Barış	Türkçe

Course Assessment

Assesment Methods	Percentage (%)	Assesment Methods Title
Final Exam	60	Final Exam
Midterm Exam	40	Midterm Exam

L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student