PAÜ .:. Eğitim Öğretim Bilgi Sistemi

COURSE INFORMATION

Course Code	Course Title	L+P Hour	Semester	ECTS
PZR 267	MARKETING AND COMMUNICATION TECHNIQUES	2 + 1	3rd Semester	2

COURSE DESCRIPTION

Course Level	Associate's Degree
Course Type	Elective
Course Objective	Increased Importance of Communication and;Marketing Communication
Course Content	Relationship of marketing and communication, Marketing communication term and its characteristics, Advertising, public relations and announcement, Individual marketing, sales promotion, Identity of association, Goods, brand and package, Communication dimension of distribution and fare, Direct marketing.
Prerequisites	No the prerequisite of lesson.
Corequisite	No the corequisite of lesson.
Mode of Delivery	Face to Face

COURSE LEARNING OUTCOMES

1	Students comprehends importance of communication concept for marketing and business, gain efficent communication skills
2	Learn different communication ways that can be done with elements of marketing mix and elements that are exist in marketing environment

COURSE'S CONTRIBUTION TO PROGRAM

	PO 01	PO 02	PO 03	PO 04	PO 05	PO 06	PO 07	PO 08	PO 09	PO 10	PO 11	PO 12	PO 13
LO 001	3	5				5	3			4
LO 002	5	4					5			3
Sub Total	8	9				5	8			7
Contribution	4	5	0	0	0	3	4	0	0	4	0	0	0

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION

Activities	Quantity	Duration (Hour)	Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)	14	3	42
Mid-terms	1	5	5
Final examination	1	5	5
Total Work Load ECTS Credit of the Course			52 2

COURSE DETAILS

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L+P: Lecture and Practice
PQ: Program Learning Outcomes
LO: Course Learning Outcomes

Prospective Student