1. DOKTORA
  2. SOSYAL BİLİMLER ENSTİTÜSÜ
  3. İŞLETME ANABİLİM DALI
  4. 2741 GENEL İŞLETME DR.
Ders Bilgileri Ders Öğrenme Kazanımları Dersin Program Yeterlilikerine Katkısı AKTS / İş Yükü Tablosu Ders Şubeleri
Yazdır

DERS BİLGİLERİ
Ders KodDers AdT+U SaatYarıyılAKTS
ISY 633PAZARLAMA FELSEFESİNİN GELİŞİMİ3 + 01. Yarıyıl10

DERS TANIMI
Ders Düzeyi Doktora
Ders Türü Seçmeli
Dersin Amacı Pazarlama, insan faaliyetinin bu aşaması olduğunu, ticari firmaların, tüketicilerin ihtiyaç ve kaynaklarını eşleşen istediğiniz memnuniyeti ekonomik ürünler.Firmanın tüketici memnuniyetini görüntüle noktadan itibaren, pazarlama stratejisinin sonucu.Strateji pazarlama felsefesi üzerine dayanır ve ekonomik koşullar, rakiplerin eylemleri, kurumsal değişim ve diğer çevresel faktörler gibi piyasa güçleri ile tüketicilerin ve fonksiyonel ilişkileri analiz türetilmiştir.Pazarlama düşüncesinin kapsamında verilen faktörlerin evrimi ile paralel olarak gelişti.Bu ders pazarlama düşüncesinin evrimsel değişiklikler olarak tanıtmayı amaçlamaktadır.
Ders İçeriği pazarlama felsefesi, alıcı ve piyasa davranışı, pazarlama stratejisi, rekabetçi pazarlama programları
Ders Ön Koşul Dersin ön koşulu yok.
Ders Yan Koşul Dersin yan koşulu yok.
Öğretim Sistemi Yüz Yüze

DERS ÖĞRENME KAZANIMLARI
1pazarlama felsefesini öğrenir
2pazarlama literatüründen yararlanmayı olmayı öğrenir
3Pazarlama stratejisini öğrenmek
4Rekabetçi pazarlama programlarını öğrenmek

DERS ÖĞRENME KAZANIMININ PROGRAM YETERLİLİKLERİNE KATKISI
NoPY 01PY 02PY 03PY 04PY 05PY 06PY 07
ÖK 00115 1115
ÖK 00215 1115
ÖK 00315 1115
ÖK 00415 1135
Ara Toplam420 44620
Katkı1501125

AKTS / İŞ YÜKÜ TABLOSU
EtkinlikSayısıSüresi (Saat)Toplam İş Yükü (Saat)
Ders Süresi(14 hafta/teorik+uygulama)14342
Sınıf Dışı Ders Çalışma Süresi(Ön çalışma, pekiştirme)14570
Ödevler32060
Arasınavlar(hazırlık süresi dahil)12525
Yarıyıl Sonu Sınavı(hazırlık süresi dahil)13030
Sunum / Seminer (hazırlık süresi dahil)31133
Toplam İş Yükü

Dersin AKTS Kredisi





260

10
DERS ŞUBELERİ
 Dönem seçiniz :   


 Ders DönemiŞube NoDersi Veren Öğretim Elemanı
Detay 2019-2020 Güz1AHMET BARDAKCI


Yazdır

Ders Şube Detayları
Dersin Kodu Dersin Ad Saat (T+P) Şube No Öğretim Dili Şube Dönemi
ISY 633 PAZARLAMA FELSEFESİNİN GELİŞİMİ 3 + 0 1 Türkçe 2019-2020 Güz
Öğretim Elemanı  E-Posta  İç Hat  Ders Yeri Devam Zorunluluğu
Prof. Dr. AHMET BARDAKCI abardakci@pau.edu.tr İİBF A0142 Dersin Devam Yüzdesi : %
Amaç Pazarlama, insan faaliyetinin bu aşaması olduğunu, ticari firmaların, tüketicilerin ihtiyaç ve kaynaklarını eşleşen istediğiniz memnuniyeti ekonomik ürünler.Firmanın tüketici memnuniyetini görüntüle noktadan itibaren, pazarlama stratejisinin sonucu.Strateji pazarlama felsefesi üzerine dayanır ve ekonomik koşullar, rakiplerin eylemleri, kurumsal değişim ve diğer çevresel faktörler gibi piyasa güçleri ile tüketicilerin ve fonksiyonel ilişkileri analiz türetilmiştir.Pazarlama düşüncesinin kapsamında verilen faktörlerin evrimi ile paralel olarak gelişti.Bu ders pazarlama düşüncesinin evrimsel değişiklikler olarak tanıtmayı amaçlamaktadır.
İçerik pazarlama felsefesi, alıcı ve piyasa davranışı, pazarlama stratejisi, rekabetçi pazarlama programları
Haftalık Konu Başlıkları
HaftaKonular
1 Becoming a Triad power: the new global Corporation
2 Broadening the Concept of Marketing
3 Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence
4 Marketing Is Everything
5 Marketing Myopia
6 The competitive advantage of nations
7 how competitive forces shapes strategy
8 The Concept of the Marketing Mix
9 The Cultural Relativity of organizational Practıces And Theorıes
10 The Four Faces Of Mass Customization
11 Marketing Success Through Differentiation—of Anything
12 Marketing Success Through Differentiation—of Anything
13 Marketing Success Through Differentiation—of Anything
14 Marketing Success Through Differentiation—of Anything
Materyaller
Materyal belirtilmemiştir.
Kaynaklar
KaynaklarKaynak Dili
Levitt T. (1960) "Marketing Myopia" Harvard Business Review July-AugustEnglish
Levitt T. (1983) "The Globalization of Markets" Harvard Business Review May-June English
Webster F.E.(1992) "the changing role of marketing in the corporation", Journal of Marketing v.56 pp1-17English
Katona G.(1953) "Rational Behaviour and Economic Behaviour", psychological review, September pp307-318English
Belk R.W. (1975) "Situational Variables and Consumer Behaviour" Journal of Consumer Research, December, 157-164English
Rogers E.M.(1976) "New Product Adoption and Diffusion" Journal of Consumer Research, v.2 MarchEnglish
Halley R.H.(1968) "Benefit Segmentation A Decision-Oriented Research Tool", Journal of Marketing, v.32 pp.30-35English
Trout J. & Ries A.(1972) "positioning Cuts through Chaos in Marketplace", Advetirsing Age May 1English
Abell D.E."Strategic Windows", Journal of marketing v.42English
Porter m. E. (1979) "How Competitive Forces Shapes Strategy", Harvard Business Review, March-April English
Day G.S., Shocker A.D. & Srivastava R.K (1979) “Customer Oriented Approaches To Identify Product Markets”, Journal Of Marketing V.43 Pp8-19English
Parasuraman A., Zeithaml V.A And Berry L.L (1985) “A Conceptual Model Of Service Quality And Its Implications For Future Research”, Journal Of Marketing V.49 Pp.41-50English
Borden N.H.(1964) “The Concept Of The Marketing Mix” Journal Of Advertising Research Pp2-7English
Bucklin L.P (1963) “Retail Strategy And The Classification Of Goods” Journal Of Marketing, Pp.51-56English
Smallwood J.E. (1973) “The Product Life Cycle: A Key To Strategic Marketing Planning”, MSU Business Topics, Winter Pp29-35English
Lambkin M. And Day G.S. (1989) Evolutionary Processes In Competitive Markets: Beyond The Product Life Cycle”, Journal Of Marketing, V.53, Pp.4-20English
Tellis G.J.(1986) “Beyond The Many Faces Of Price: An Integration Of Pricing Strategies”, Journal Of Marketing, V.50, Pp146-160 English
Levitt T. (1980)“Marketing Success Through Differentiation Of Anything” Harvard Business Review January-February 1980English
Levitt T. (1960) "Marketing Myopia" Harvard Business Review July-AugustEnglish
Levitt T. (1983) "The Globalization of Markets" Harvard Business Review May-June English
Webster F.E.(1992) "the changing role of marketing in the corporation", Journal of Marketing v.56 pp1-17English
Katona G.(1953) "Rational Behaviour and Economic Behaviour", psychological review, September pp307-318English
Belk R.W. (1975) "Situational Variables and Consumer Behaviour" Journal of Consumer Research, December, 157-164English
Rogers E.M.(1976) "New Product Adoption and Diffusion" Journal of Consumer Research, v.2 MarchEnglish
Halley R.H.(1968) "Benefit Segmentation A Decision-Oriented Research Tool", Journal of Marketing, v.32 pp.30-35English
Trout J. & Ries A.(1972) "positioning Cuts through Chaos in Marketplace", Advetirsing Age May 1English
Abell D.E."Strategic Windows", Journal of marketing v.42English
Porter m. E. (1979) "How Competitive Forces Shapes Strategy", Harvard Business Review, March-April English
Day G.S., Shocker A.D. & Srivastava R.K (1979) “Customer Oriented Approaches To Identify Product Markets”, Journal Of Marketing V.43 Pp8-19English
Parasuraman A., Zeithaml V.A And Berry L.L (1985) “A Conceptual Model Of Service Quality And Its Implications For Future Research”, Journal Of Marketing V.49 Pp.41-50English
Borden N.H.(1964) “The Concept Of The Marketing Mix” Journal Of Advertising Research Pp2-7English
Bucklin L.P (1963) “Retail Strategy And The Classification Of Goods” Journal Of Marketing, Pp.51-56English
Smallwood J.E. (1973) “The Product Life Cycle: A Key To Strategic Marketing Planning”, MSU Business Topics, Winter Pp29-35English
Lambkin M. And Day G.S. (1989) Evolutionary Processes In Competitive Markets: Beyond The Product Life Cycle”, Journal Of Marketing, V.53, Pp.4-20English
Tellis G.J.(1986) “Beyond The Many Faces Of Price: An Integration Of Pricing Strategies”, Journal Of Marketing, V.50, Pp146-160 English
Levitt T. (1980)“Marketing Success Through Differentiation Of Anything” Harvard Business Review January-February 1980English
Levitt T. (1960) "Marketing Myopia" Harvard Business Review July-AugustEnglish
Levitt T. (1983) "The Globalization of Markets" Harvard Business Review May-June English
Webster F.E.(1992) "the changing role of marketing in the corporation", Journal of Marketing v.56 pp1-17English
Katona G.(1953) "Rational Behaviour and Economic Behaviour", psychological review, September pp307-318English
Belk R.W. (1975) "Situational Variables and Consumer Behaviour" Journal of Consumer Research, December, 157-164English
Rogers E.M.(1976) "New Product Adoption and Diffusion" Journal of Consumer Research, v.2 MarchEnglish
Halley R.H.(1968) "Benefit Segmentation A Decision-Oriented Research Tool", Journal of Marketing, v.32 pp.30-35English
Trout J. & Ries A.(1972) "positioning Cuts through Chaos in Marketplace", Advetirsing Age May 1English
Abell D.E."Strategic Windows", Journal of marketing v.42English
Porter m. E. (1979) "How Competitive Forces Shapes Strategy", Harvard Business Review, March-April English
Day G.S., Shocker A.D. & Srivastava R.K (1979) “Customer Oriented Approaches To Identify Product Markets”, Journal Of Marketing V.43 Pp8-19English
Parasuraman A., Zeithaml V.A And Berry L.L (1985) “A Conceptual Model Of Service Quality And Its Implications For Future Research”, Journal Of Marketing V.49 Pp.41-50English
Borden N.H.(1964) “The Concept Of The Marketing Mix” Journal Of Advertising Research Pp2-7English
Bucklin L.P (1963) “Retail Strategy And The Classification Of Goods” Journal Of Marketing, Pp.51-56English
Smallwood J.E. (1973) “The Product Life Cycle: A Key To Strategic Marketing Planning”, MSU Business Topics, Winter Pp29-35English
Lambkin M. And Day G.S. (1989) Evolutionary Processes In Competitive Markets: Beyond The Product Life Cycle”, Journal Of Marketing, V.53, Pp.4-20English
Tellis G.J.(1986) “Beyond The Many Faces Of Price: An Integration Of Pricing Strategies”, Journal Of Marketing, V.50, Pp146-160 English
Levitt T. (1980)“Marketing Success Through Differentiation Of Anything” Harvard Business Review January-February 1980English
Levitt T. (1960) "Marketing Myopia" Harvard Business Review July-AugustEnglish
Levitt T. (1983) "The Globalization of Markets" Harvard Business Review May-June English
Webster F.E.(1992) "the changing role of marketing in the corporation", Journal of Marketing v.56 pp1-17English
Katona G.(1953) "Rational Behaviour and Economic Behaviour", psychological review, September pp307-318English
Belk R.W. (1975) "Situational Variables and Consumer Behaviour" Journal of Consumer Research, December, 157-164English
Rogers E.M.(1976) "New Product Adoption and Diffusion" Journal of Consumer Research, v.2 MarchEnglish
Halley R.H.(1968) "Benefit Segmentation A Decision-Oriented Research Tool", Journal of Marketing, v.32 pp.30-35English
Trout J. & Ries A.(1972) "positioning Cuts through Chaos in Marketplace", Advetirsing Age May 1English
Abell D.E."Strategic Windows", Journal of marketing v.42English
Porter m. E. (1979) "How Competitive Forces Shapes Strategy", Harvard Business Review, March-April English
Day G.S., Shocker A.D. & Srivastava R.K (1979) “Customer Oriented Approaches To Identify Product Markets”, Journal Of Marketing V.43 Pp8-19English
Parasuraman A., Zeithaml V.A And Berry L.L (1985) “A Conceptual Model Of Service Quality And Its Implications For Future Research”, Journal Of Marketing V.49 Pp.41-50English
Borden N.H.(1964) “The Concept Of The Marketing Mix” Journal Of Advertising Research Pp2-7English
Bucklin L.P (1963) “Retail Strategy And The Classification Of Goods” Journal Of Marketing, Pp.51-56English
Smallwood J.E. (1973) “The Product Life Cycle: A Key To Strategic Marketing Planning”, MSU Business Topics, Winter Pp29-35English
Lambkin M. And Day G.S. (1989) Evolutionary Processes In Competitive Markets: Beyond The Product Life Cycle”, Journal Of Marketing, V.53, Pp.4-20English
Tellis G.J.(1986) “Beyond The Many Faces Of Price: An Integration Of Pricing Strategies”, Journal Of Marketing, V.50, Pp146-160 English
Levitt T. (1980)“Marketing Success Through Differentiation Of Anything” Harvard Business Review January-February 1980English
Levitt T. (1960) "Marketing Myopia" Harvard Business Review July-AugustEnglish
Levitt T. (1983) "The Globalization of Markets" Harvard Business Review May-June English
Webster F.E.(1992) "the changing role of marketing in the corporation", Journal of Marketing v.56 pp1-17English
Katona G.(1953) "Rational Behaviour and Economic Behaviour", psychological review, September pp307-318English
Belk R.W. (1975) "Situational Variables and Consumer Behaviour" Journal of Consumer Research, December, 157-164English
Rogers E.M.(1976) "New Product Adoption and Diffusion" Journal of Consumer Research, v.2 MarchEnglish
Halley R.H.(1968) "Benefit Segmentation A Decision-Oriented Research Tool", Journal of Marketing, v.32 pp.30-35English
Trout J. & Ries A.(1972) "positioning Cuts through Chaos in Marketplace", Advetirsing Age May 1English
Abell D.E."Strategic Windows", Journal of marketing v.42English
Porter m. E. (1979) "How Competitive Forces Shapes Strategy", Harvard Business Review, March-April English
Day G.S., Shocker A.D. & Srivastava R.K (1979) “Customer Oriented Approaches To Identify Product Markets”, Journal Of Marketing V.43 Pp8-19English
Parasuraman A., Zeithaml V.A And Berry L.L (1985) “A Conceptual Model Of Service Quality And Its Implications For Future Research”, Journal Of Marketing V.49 Pp.41-50English
Borden N.H.(1964) “The Concept Of The Marketing Mix” Journal Of Advertising Research Pp2-7English
Bucklin L.P (1963) “Retail Strategy And The Classification Of Goods” Journal Of Marketing, Pp.51-56English
Smallwood J.E. (1973) “The Product Life Cycle: A Key To Strategic Marketing Planning”, MSU Business Topics, Winter Pp29-35English
Lambkin M. And Day G.S. (1989) Evolutionary Processes In Competitive Markets: Beyond The Product Life Cycle”, Journal Of Marketing, V.53, Pp.4-20English
Tellis G.J.(1986) “Beyond The Many Faces Of Price: An Integration Of Pricing Strategies”, Journal Of Marketing, V.50, Pp146-160 English
Levitt T. (1980)“Marketing Success Through Differentiation Of Anything” Harvard Business Review January-February 1980English
Levitt T. (1960) "Marketing Myopia" Harvard Business Review July-AugustEnglish
Levitt T. (1983) "The Globalization of Markets" Harvard Business Review May-June English
Webster F.E.(1992) "the changing role of marketing in the corporation", Journal of Marketing v.56 pp1-17English
Katona G.(1953) "Rational Behaviour and Economic Behaviour", psychological review, September pp307-318English
Belk R.W. (1975) "Situational Variables and Consumer Behaviour" Journal of Consumer Research, December, 157-164English
Rogers E.M.(1976) "New Product Adoption and Diffusion" Journal of Consumer Research, v.2 MarchEnglish
Halley R.H.(1968) "Benefit Segmentation A Decision-Oriented Research Tool", Journal of Marketing, v.32 pp.30-35English
Trout J. & Ries A.(1972) "positioning Cuts through Chaos in Marketplace", Advetirsing Age May 1English
Abell D.E."Strategic Windows", Journal of marketing v.42English
Porter m. E. (1979) "How Competitive Forces Shapes Strategy", Harvard Business Review, March-April English
Day G.S., Shocker A.D. & Srivastava R.K (1979) “Customer Oriented Approaches To Identify Product Markets”, Journal Of Marketing V.43 Pp8-19English
Parasuraman A., Zeithaml V.A And Berry L.L (1985) “A Conceptual Model Of Service Quality And Its Implications For Future Research”, Journal Of Marketing V.49 Pp.41-50English
Borden N.H.(1964) “The Concept Of The Marketing Mix” Journal Of Advertising Research Pp2-7English
Bucklin L.P (1963) “Retail Strategy And The Classification Of Goods” Journal Of Marketing, Pp.51-56English
Smallwood J.E. (1973) “The Product Life Cycle: A Key To Strategic Marketing Planning”, MSU Business Topics, Winter Pp29-35English
Lambkin M. And Day G.S. (1989) Evolutionary Processes In Competitive Markets: Beyond The Product Life Cycle”, Journal Of Marketing, V.53, Pp.4-20English
Tellis G.J.(1986) “Beyond The Many Faces Of Price: An Integration Of Pricing Strategies”, Journal Of Marketing, V.50, Pp146-160 English
Levitt T. (1980)“Marketing Success Through Differentiation Of Anything” Harvard Business Review January-February 1980English
Levitt T. (1960) "Marketing Myopia" Harvard Business Review July-AugustEnglish
Levitt T. (1983) "The Globalization of Markets" Harvard Business Review May-June English
Webster F.E.(1992) "the changing role of marketing in the corporation", Journal of Marketing v.56 pp1-17English
Katona G.(1953) "Rational Behaviour and Economic Behaviour", psychological review, September pp307-318English
Belk R.W. (1975) "Situational Variables and Consumer Behaviour" Journal of Consumer Research, December, 157-164English
Rogers E.M.(1976) "New Product Adoption and Diffusion" Journal of Consumer Research, v.2 MarchEnglish
Halley R.H.(1968) "Benefit Segmentation A Decision-Oriented Research Tool", Journal of Marketing, v.32 pp.30-35English
Trout J. & Ries A.(1972) "positioning Cuts through Chaos in Marketplace", Advetirsing Age May 1English
Abell D.E."Strategic Windows", Journal of marketing v.42English
Porter m. E. (1979) "How Competitive Forces Shapes Strategy", Harvard Business Review, March-April English
Day G.S., Shocker A.D. & Srivastava R.K (1979) “Customer Oriented Approaches To Identify Product Markets”, Journal Of Marketing V.43 Pp8-19English
Parasuraman A., Zeithaml V.A And Berry L.L (1985) “A Conceptual Model Of Service Quality And Its Implications For Future Research”, Journal Of Marketing V.49 Pp.41-50English
Borden N.H.(1964) “The Concept Of The Marketing Mix” Journal Of Advertising Research Pp2-7English
Bucklin L.P (1963) “Retail Strategy And The Classification Of Goods” Journal Of Marketing, Pp.51-56English
Smallwood J.E. (1973) “The Product Life Cycle: A Key To Strategic Marketing Planning”, MSU Business Topics, Winter Pp29-35English
Lambkin M. And Day G.S. (1989) Evolutionary Processes In Competitive Markets: Beyond The Product Life Cycle”, Journal Of Marketing, V.53, Pp.4-20English
Tellis G.J.(1986) “Beyond The Many Faces Of Price: An Integration Of Pricing Strategies”, Journal Of Marketing, V.50, Pp146-160 English
Levitt T. (1980)“Marketing Success Through Differentiation Of Anything” Harvard Business Review January-February 1980English
Levitt T. (1960) "Marketing Myopia" Harvard Business Review July-AugustEnglish
Levitt T. (1983) "The Globalization of Markets" Harvard Business Review May-June English
Webster F.E.(1992) "the changing role of marketing in the corporation", Journal of Marketing v.56 pp1-17English
Katona G.(1953) "Rational Behaviour and Economic Behaviour", psychological review, September pp307-318English
Belk R.W. (1975) "Situational Variables and Consumer Behaviour" Journal of Consumer Research, December, 157-164English
Rogers E.M.(1976) "New Product Adoption and Diffusion" Journal of Consumer Research, v.2 MarchEnglish
Halley R.H.(1968) "Benefit Segmentation A Decision-Oriented Research Tool", Journal of Marketing, v.32 pp.30-35English
Trout J. & Ries A.(1972) "positioning Cuts through Chaos in Marketplace", Advetirsing Age May 1English
Abell D.E."Strategic Windows", Journal of marketing v.42English
Porter m. E. (1979) "How Competitive Forces Shapes Strategy", Harvard Business Review, March-April English
Day G.S., Shocker A.D. & Srivastava R.K (1979) “Customer Oriented Approaches To Identify Product Markets”, Journal Of Marketing V.43 Pp8-19English
Parasuraman A., Zeithaml V.A And Berry L.L (1985) “A Conceptual Model Of Service Quality And Its Implications For Future Research”, Journal Of Marketing V.49 Pp.41-50English
Borden N.H.(1964) “The Concept Of The Marketing Mix” Journal Of Advertising Research Pp2-7English
Bucklin L.P (1963) “Retail Strategy And The Classification Of Goods” Journal Of Marketing, Pp.51-56English
Smallwood J.E. (1973) “The Product Life Cycle: A Key To Strategic Marketing Planning”, MSU Business Topics, Winter Pp29-35English
Lambkin M. And Day G.S. (1989) Evolutionary Processes In Competitive Markets: Beyond The Product Life Cycle”, Journal Of Marketing, V.53, Pp.4-20English
Tellis G.J.(1986) “Beyond The Many Faces Of Price: An Integration Of Pricing Strategies”, Journal Of Marketing, V.50, Pp146-160 English
Levitt T. (1980)“Marketing Success Through Differentiation Of Anything” Harvard Business Review January-February 1980English
Levitt T. (1960) "Marketing Myopia" Harvard Business Review July-AugustEnglish
Levitt T. (1983) "The Globalization of Markets" Harvard Business Review May-June English
Webster F.E.(1992) "the changing role of marketing in the corporation", Journal of Marketing v.56 pp1-17English
Katona G.(1953) "Rational Behaviour and Economic Behaviour", psychological review, September pp307-318English
Belk R.W. (1975) "Situational Variables and Consumer Behaviour" Journal of Consumer Research, December, 157-164English
Rogers E.M.(1976) "New Product Adoption and Diffusion" Journal of Consumer Research, v.2 MarchEnglish
Halley R.H.(1968) "Benefit Segmentation A Decision-Oriented Research Tool", Journal of Marketing, v.32 pp.30-35English
Trout J. & Ries A.(1972) "positioning Cuts through Chaos in Marketplace", Advetirsing Age May 1English
Abell D.E."Strategic Windows", Journal of marketing v.42English
Porter m. E. (1979) "How Competitive Forces Shapes Strategy", Harvard Business Review, March-April English
Day G.S., Shocker A.D. & Srivastava R.K (1979) “Customer Oriented Approaches To Identify Product Markets”, Journal Of Marketing V.43 Pp8-19English
Parasuraman A., Zeithaml V.A And Berry L.L (1985) “A Conceptual Model Of Service Quality And Its Implications For Future Research”, Journal Of Marketing V.49 Pp.41-50English
Borden N.H.(1964) “The Concept Of The Marketing Mix” Journal Of Advertising Research Pp2-7English
Bucklin L.P (1963) “Retail Strategy And The Classification Of Goods” Journal Of Marketing, Pp.51-56English
Smallwood J.E. (1973) “The Product Life Cycle: A Key To Strategic Marketing Planning”, MSU Business Topics, Winter Pp29-35English
Lambkin M. And Day G.S. (1989) Evolutionary Processes In Competitive Markets: Beyond The Product Life Cycle”, Journal Of Marketing, V.53, Pp.4-20English
Tellis G.J.(1986) “Beyond The Many Faces Of Price: An Integration Of Pricing Strategies”, Journal Of Marketing, V.50, Pp146-160 English
Levitt T. (1980)“Marketing Success Through Differentiation Of Anything” Harvard Business Review January-February 1980English
Levitt T. (1960) "Marketing Myopia" Harvard Business Review July-AugustEnglish
Levitt T. (1983) "The Globalization of Markets" Harvard Business Review May-June English
Webster F.E.(1992) "the changing role of marketing in the corporation", Journal of Marketing v.56 pp1-17English
Katona G.(1953) "Rational Behaviour and Economic Behaviour", psychological review, September pp307-318English
Belk R.W. (1975) "Situational Variables and Consumer Behaviour" Journal of Consumer Research, December, 157-164English
Rogers E.M.(1976) "New Product Adoption and Diffusion" Journal of Consumer Research, v.2 MarchEnglish
Halley R.H.(1968) "Benefit Segmentation A Decision-Oriented Research Tool", Journal of Marketing, v.32 pp.30-35English
Trout J. & Ries A.(1972) "positioning Cuts through Chaos in Marketplace", Advetirsing Age May 1English
Abell D.E."Strategic Windows", Journal of marketing v.42English
Porter m. E. (1979) "How Competitive Forces Shapes Strategy", Harvard Business Review, March-April English
Day G.S., Shocker A.D. & Srivastava R.K (1979) “Customer Oriented Approaches To Identify Product Markets”, Journal Of Marketing V.43 Pp8-19English
Parasuraman A., Zeithaml V.A And Berry L.L (1985) “A Conceptual Model Of Service Quality And Its Implications For Future Research”, Journal Of Marketing V.49 Pp.41-50English
Borden N.H.(1964) “The Concept Of The Marketing Mix” Journal Of Advertising Research Pp2-7English
Bucklin L.P (1963) “Retail Strategy And The Classification Of Goods” Journal Of Marketing, Pp.51-56English
Smallwood J.E. (1973) “The Product Life Cycle: A Key To Strategic Marketing Planning”, MSU Business Topics, Winter Pp29-35English
Lambkin M. And Day G.S. (1989) Evolutionary Processes In Competitive Markets: Beyond The Product Life Cycle”, Journal Of Marketing, V.53, Pp.4-20English
Tellis G.J.(1986) “Beyond The Many Faces Of Price: An Integration Of Pricing Strategies”, Journal Of Marketing, V.50, Pp146-160 English
Levitt T. (1980)“Marketing Success Through Differentiation Of Anything” Harvard Business Review January-February 1980English
Levitt T. (1960) "Marketing Myopia" Harvard Business Review July-AugustEnglish
Levitt T. (1983) "The Globalization of Markets" Harvard Business Review May-June English
Webster F.E.(1992) "the changing role of marketing in the corporation", Journal of Marketing v.56 pp1-17English
Katona G.(1953) "Rational Behaviour and Economic Behaviour", psychological review, September pp307-318English
Belk R.W. (1975) "Situational Variables and Consumer Behaviour" Journal of Consumer Research, December, 157-164English
Rogers E.M.(1976) "New Product Adoption and Diffusion" Journal of Consumer Research, v.2 MarchEnglish
Halley R.H.(1968) "Benefit Segmentation A Decision-Oriented Research Tool", Journal of Marketing, v.32 pp.30-35English
Trout J. & Ries A.(1972) "positioning Cuts through Chaos in Marketplace", Advetirsing Age May 1English
Abell D.E."Strategic Windows", Journal of marketing v.42English
Porter m. E. (1979) "How Competitive Forces Shapes Strategy", Harvard Business Review, March-April English
Day G.S., Shocker A.D. & Srivastava R.K (1979) “Customer Oriented Approaches To Identify Product Markets”, Journal Of Marketing V.43 Pp8-19English
Parasuraman A., Zeithaml V.A And Berry L.L (1985) “A Conceptual Model Of Service Quality And Its Implications For Future Research”, Journal Of Marketing V.49 Pp.41-50English
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Smallwood J.E. (1973) “The Product Life Cycle: A Key To Strategic Marketing Planning”, MSU Business Topics, Winter Pp29-35English
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Ders Değerlendirme Sistemi
Değerlendirme YöntemiKatkı Yüzdesi (%)Değerlendirme Yöntemi Ad
Dönem Sonu Sınavı50Dönem Sonu Sınavı
Ara Sınav50Ara Sınav
T+U : Teorik + Pratik
PY: Program Yeterlilikleri
ÖK: Ders Öğrenme Kazanımları