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FIRST CYCLE - BACHELOR'S DEGREE
FACULTY OF APPLIED SCIENCES
ORGANIC AGRICULTURE MANAGEMENT DEPARTMENT
461 ORGANIC AGRICULTURE MANAGEMENT
Course Information
Course Learning Outcomes
Course's Contribution To Program
ECTS Workload
Course Details
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COURSE INFORMATION
Course Code
Course Title
L+P Hour
Semester
ECTS
OTI 129
MARKETING MANAGEMENT IN AGRICULTURAL ENTERPRISES
3 + 0
5th Semester
4
COURSE DESCRIPTION
Course Level
Bachelor's Degree
Course Type
Elective
Course Objective
Marketing is an inseperable part of today?s modern life. Hence, the purpose of this course is to explain what marketing is about and what is covered within the context of marketing function in organizations.
Course Content
The topics covered in this course are the definition of marketing, examination of marketing environment, understanding of marketing mix and discussion of marketing management process as well as the principles of the implementation of marketin process.
Prerequisites
No the prerequisite of lesson.
Corequisite
No the corequisite of lesson.
Mode of Delivery
Face to Face
COURSE LEARNING OUTCOMES
29
Describes and gives examples for the basic concepts regarding marketing Explains the concept of market environment, analysis the constituents of the market environment and derives implications from this analysis for the marketing management Explains the causes of consumer behavior and derives some consclusions for the marketing management
COURSE'S CONTRIBUTION TO PROGRAM
PO 01
PO 02
PO 03
PO 04
PO 05
PO 06
PO 07
PO 08
PO 09
PO 10
LO 029
1
2
Sub Total
1
2
Contribution
0
0
0
0
0
0
0
0
1
2
ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities
Quantity
Duration (Hour)
Total Work Load (Hour)
Course Duration (14 weeks/theoric+practical)
14
3
42
Assignments
14
4
56
Mid-terms
1
3
3
Final examination
1
3
3
Total Work Load
ECTS Credit of the Course
104
4
COURSE DETAILS
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L+P:
Lecture and Practice
PQ:
Program Learning Outcomes
LO:
Course Learning Outcomes
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Home Page
About University
Name And Address
Acedemic Authorities
General Discription
Academic Calendar
General Admission Requirements
Recognition of Prior Learning
General Registration Procedures
ECTS Credit Allocation
Academic Guidance
Information For Students
Cost Of Living
Accommodation
Meals
Medical Facilities
Facilities for Special Needs Students
Insurance
Financial Support for Students
Student Affairs
Learning Facilities
International Programs
Language Courses
Internships
Sports Facilities and Leisure Activities
Student Associations
Practical Information for Mobile Students
Degree Programmes